Bibliographic citations
Cruz, E., De, J., Jeri, G., Sotomayor, G., Andrade, E. (2019). Plan de negocios de una empresa productora y comercializadora de shampoo sólido para el mercado peruano [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626535
Cruz, E., De, J., Jeri, G., Sotomayor, G., Andrade, E. Plan de negocios de una empresa productora y comercializadora de shampoo sólido para el mercado peruano [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626535
@misc{renati/369115,
title = "Plan de negocios de una empresa productora y comercializadora de shampoo sólido para el mercado peruano",
author = "Andrade Garro, Ernesto Alonso",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The present work focuses on the development of a solid shampoo with natural ingredients, free of synthetic inputs and plastic containers. The main problem encountered is the absence of a natural shampoo that meets the needs and provides the benefits required by Peruvian consumers, as a secondary problem we have the environmental pollution caused by single-use plastics. The current offer on the market is based on commercial shampoos made with synthetic ingredients that seem to provide benefits to consumers, but in the long term what they do is mistreat the hair and scalp. All shampoos on the market are contained in plastic containers that, for the most part, when discarded. They end up in the seas and contribute to environmental pollution. Therefore, it was proposed as a solution to develop a shampoo that does not have a plastic container and, in turn, is made with natural ingredients such as surfactants, vegetable oils and essential oils, which will provide their natural properties and provide the benefits and results that consumers want efficiently and effectively. In replacement of the plastic container biodegradable boxes will be used, for this the shampoo will have a solid and not liquid appearance. The brand mainly focuses on communicating to consumers the benefits they provide for hair and scalp, as it is a product made with natural ingredients.
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