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Avalos, K., Mendoza, K., Merino, K., Vidaurre, E. (2019). Wawa Store [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626423
Avalos, K., Mendoza, K., Merino, K., Vidaurre, E. Wawa Store [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626423
@misc{renati/369046,
title = "Wawa Store",
author = "Vidaurre Ramos, Elvis José",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Title: Wawa Store
Authors(s): Avalos Santibañez, Karin Myrella; Mendoza Pérez, Karen Denisse; Merino Linares, Karla Rossana Victoria; Vidaurre Ramos, Elvis José
Advisor(s): Chacón Arenas, Edinson Miguel
Keywords: Exclusividad para bebés; Ropa personalizada; Compra online; Exclusivity for babies; Personalized clothing; Online shopping
Issue Date: 16-Jul-2019
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente trabajo de investigación consiste en crear una idea de negocio innovadora que cubra una necesidad actual y pueda ser viable de ejecutarse. En la investigación se identificó a través de entrevistas de profundidad que existen padres que cuando van a comprar ropa para sus bebés entre cero y dos años, se sienten abrumados porque los bebés se aburren rápidamente. Por esta razón, nace WAWA STORE, una idea de negocio que consiste en fabricar y comercializar ropa personalizada para bebés a través de una Web App.
Para el desarrollo del presente proyecto se cuenta con un equipo de trabajo con experiencia en el rubro, uno de los integrantes en la actualidad cuenta con un negocio de ropa para niños y el equipo que lo acomp0aña cuenta con experiencia en administración, finanzas, y ventas.
El presente proyecto cuenta con el potencial de generar una rentabilidad promedio anual de 15% asimismo, les permitirá a los accionistas recuperar su inversión con un excedente de S/.139,290 que logra una tasa de rendimiento interna de retorno de 84%.
Por último, para poner en marcha el proyecto se requiere una inversión total de S/.89,186 soles, de los cuales se cuenta con el 66% de capital propio. En consecuencia, se busca adquirir un aporte de inversión de S/.30,000 para dar inicio a las operaciones.
The present research work is to create an innovative business idea that meets a current need and can be viable to execute. The research identified through in-depth interviews that there are parents who when they go to buy clothes for their babies between zero and two years old, they feel overwhelmed because babies get bored quickly. For this reason, WAWA STORE was born as a business idea that consists of manufacturing and marketing personalized baby clothes through a web app. For the development of this project there is a work team with experience in the field, one of the members currently has a business of clothing for children and the team that accompanies him has experience in administration, finance and sales. This project has the potential to generate an average annual return of 15% also, it will allow shareholders to recover their investment with a surplus of S/. 139,290 achieving an internal return rate of 89%. Finally, the implementation of the project requires a total investment of S/.89,186 soles, of which 66% own capital is available. Consequently, it seeks to acquire an investment contribution of S/.30,000 to start operations.
The present research work is to create an innovative business idea that meets a current need and can be viable to execute. The research identified through in-depth interviews that there are parents who when they go to buy clothes for their babies between zero and two years old, they feel overwhelmed because babies get bored quickly. For this reason, WAWA STORE was born as a business idea that consists of manufacturing and marketing personalized baby clothes through a web app. For the development of this project there is a work team with experience in the field, one of the members currently has a business of clothing for children and the team that accompanies him has experience in administration, finance and sales. This project has the potential to generate an average annual return of 15% also, it will allow shareholders to recover their investment with a surplus of S/. 139,290 achieving an internal return rate of 89%. Finally, the implementation of the project requires a total investment of S/.89,186 soles, of which 66% own capital is available. Consequently, it seeks to acquire an investment contribution of S/.30,000 to start operations.
Link to repository: http://hdl.handle.net/10757/626423
Discipline: Administración de Empresas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas; Bachiller en Contabilidad
Register date: 9-Oct-2019
This item is licensed under a Creative Commons License