Bibliographic citations
This is an automatically generated citacion. Modify it if you see fit
De, F., Villavicencio, N., Montalvo, C., Arce, D., Cánepa, R. (2019). Come&Relax [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626252
De, F., Villavicencio, N., Montalvo, C., Arce, D., Cánepa, R. Come&Relax [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626252
@misc{renati/368917,
title = "Come&Relax",
author = "Cánepa Sánchez, Renato",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Title: Come&Relax
Authors(s): De La Cotera Amanzo, Fabiola Lourdes; Villavicencio Castro, Noheldy Sabrina; Montalvo Galvez, Claudia Alexandra; Arce Tumbay, Darwing Charles; Cánepa Sánchez, Renato
Advisor(s): Solis Pellanne, Pedro Martin
Keywords: Relax; Vida saludable; Relajación; Meditación
Issue Date: 15-Jul-2019
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El presente trabajo tiene como objetivo crear un proyecto basado en una idea de negocio, por ello tomamos como propuesta implementar un centro de descanso por tiempos donde las personas puedan descansar como en casa. Actualmente en el mercado peruano no se cuenta con este tipo de servicio, por lo cual nosotros somos el primer centro dedicado exclusivamente para descansar y relajarse de una manera distinta a lo tradicional.
La propuesta de Come&Relax consiste en brindar servicios donde el cliente pueda descansar por tiempos cortos, adicionalmente tomar sesiones de masajes donde puede ir a relajarse de la mejor manera como si estuviera en casa, se ofrece un kit de accesorios, música relajante, aromaterapia, espacios para leer, tener acceso a clases de meditación o yoga. El beneficio de tomar una siesta de 10 a 20 minutos es ideal para aumentar el estado de alerta y energía, tomar una siesta de 60 minutos es ideal para mejorar la memoria y lograr un sueño profundo, y tomar una siesta de 90 minutos despierta la creatividad y emociones para un largo trabajo.
Finalmente, se realizó campañas en dos plataformas digitales, donde promocionamos nuestros servicios a través de Facebook y Landing Page, la cual encontramos que existen clientes potenciales para este servicio.
The objective of this work is to create a project based on a business idea that is why we take it as a proposal to implement a rest center for times where people can rest at home. Now in the Peruvian market it is not counted on this type of service, reason why we are the first center dedicated exclusively to rest and to relax in a way different from the traditional one. The proposal of Come & Relax is to provide services where the client can rest for short times, additionally take massage sessions where you can go to relax in the best way as if you were at home, it offers a kit of accessories, relaxing music, aromatherapy, spaces to read, have access to meditation or yoga classes. The benefit of taking a nap of 10 to 20 minutes is ideal to increase alertness and energy, taking a 60-minute nap is ideal for improving memory and achieving deep sleep, and taking a 90-minute nap awakens creativity and emotions for a long job. Finally, campaigns were carried out on two digital platforms, where we promoted our services through Facebook and Landing Page, which we found that there are potential customers for this service.
The objective of this work is to create a project based on a business idea that is why we take it as a proposal to implement a rest center for times where people can rest at home. Now in the Peruvian market it is not counted on this type of service, reason why we are the first center dedicated exclusively to rest and to relax in a way different from the traditional one. The proposal of Come & Relax is to provide services where the client can rest for short times, additionally take massage sessions where you can go to relax in the best way as if you were at home, it offers a kit of accessories, relaxing music, aromatherapy, spaces to read, have access to meditation or yoga classes. The benefit of taking a nap of 10 to 20 minutes is ideal to increase alertness and energy, taking a 60-minute nap is ideal for improving memory and achieving deep sleep, and taking a 90-minute nap awakens creativity and emotions for a long job. Finally, campaigns were carried out on two digital platforms, where we promoted our services through Facebook and Landing Page, which we found that there are potential customers for this service.
Link to repository: http://hdl.handle.net/10757/626252
Discipline: Administración de Empresas; Negocios internacionales; Marketing
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas
Register date: 30-Aug-2019
This item is licensed under a Creative Commons License