Bibliographic citations
Diaz, D., Ludeña, M. (2019). Efectos de la publicidad emergente en Youtube y la influencia que presenta en la actitud de los Millennials de las zonas 6 y 7 de Lima Metropolitana [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626096
Diaz, D., Ludeña, M. Efectos de la publicidad emergente en Youtube y la influencia que presenta en la actitud de los Millennials de las zonas 6 y 7 de Lima Metropolitana [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626096
@misc{renati/368740,
title = "Efectos de la publicidad emergente en Youtube y la influencia que presenta en la actitud de los Millennials de las zonas 6 y 7 de Lima Metropolitana",
author = "Ludeña Ludeña, Mayra Gisela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
This thesis is focused on the study of the effects of the emerging publicity generated by Youtube, in the attitude of the Millennials. The research aims to rescue useful information from the current situation of emerging advertising and its behavior against the Millennials. It is important to highlight that it will cover topics such as the antecedents of digital advertising, types of emerging advertising, social networks, the main characteristics of the Millennials generation and the concept of the social network in question, Youtube and its evolution worldwide. On the other hand, this research will show statistics and results of companies that have invested in emerging advertising and how effective the effect on Millennials' attitudes has been. Nowadays, many companies are investing in emerging advertising due to the low costs it means for them, and the frequency of repetition of advertising for the Youtube user. However, how can we know how effective this type of advertising is and how it influences the attitudes of Millennials? In the present thesis will be analyzed in depth the subject in question, through theory, qualitative and quantitative analysis. Consequently, the answers to the objectives set out in this study, will contribute to the companies so that they can invest effectively in Youtube and be much more profitable.
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