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Title: EASY LOCKERS
Issue Date: 9-Jul-2018
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Actualmente estamos ante un incremento exponencial del uso de comercio electrónico, el cual nos facilita la compra y venta de cualquier tipo de productos, ya que actualmente el consumidor no solo busca el mejor producto, sino que la compra de este sea en una operación rápida y fácil. Por lo cual, podemos ver que existe una tendencia de crecimiento agigantado del comercio electrónico (e-commerce), según la empresa IPSOS a finales del 2017 alrededor de 3 millones de peruanos realizan operaciones de compra online, en la Cámara Peruana de Comercio Electrónico, las ventas por internet alcanzaron los US$ 2,800 millones a finales del 2016, lo que implica un crecimiento del 198% durante los últimos dos años. Por otro lado, según Ipsos Perú, el e-commerce en todo el Perú crecería un 11% este año y un 16% en 2018, lo que significa superar los S/ 3,600 millones el próximo año. Es por ello, que las empresas se encuentran en la búsqueda de mejorar sus servicios y hacer llegar sus productos con una eficiencia óptima. En esta búsqueda, se esfuerzan por ser diferenciados de la competencia utilizando las plataformas virtuales. Sin embargo, no sólo basta con tener un buen producto y/o servicio, además es necesario que el consumidor pueda utilizarlo rápidamente. Las compañías encargadas de la entrega de los productos se enfrentan al problema recurrente de cumplir con las expectativas de los usuarios finales, los cuales son exigentes con los tiempos. En muchos casos estos tiempos de entrega son muy extensos creando de esta forma la disconformidad de los usuarios. Es por ello que nuestra propuesta será el nexo para que tanto las empresas de productos y/o servicios puedan obtener en la proximidad de su hogar u oficina, para poder terminar con el estado de ansiedad del usuario y su expectativa de llegada del producto a su hogar, debido a que actualmente las 24 horas del día no son suficientes para nuestras actividades, y con ello las devoluciones del producto a la empresa cuando no se encuentra al usuario.

We are currently facing an exponential increase in the use of electronic commerce, which facilitates the purchase and sale of any type of products, since currently the consumer not only looks for the best product, but the purchase of this is in a fast and easy operation. Therefore, we can see that there is a growth trend of e-commerce (e-commerce), according to the IPSOS company at the end of 2017 around 3 million Peruvians carry out online shopping operations, in the Peruvian Chamber of Electronic Commerce, Internet sales reached US $ 2,800 million at the end of 2016, which implies a growth of 198% during the last two years. On the other hand, according to Ipsos Peru, e-commerce throughout Peru would grow 11% this year and 16% in 2018, which means surpassing S / 3,600 million next year. That is why, companies are in the search to improve their services and make get your products with optimal efficiency. In this search, they strive to be differentiated from the competition using virtual platforms. However, not only It is enough to have a good product and / or service, it is also necessary that the consumer can use it quickly. The companies responsible for the delivery of the products face the problem recurring to meet the expectations of end users, who are demanding with the times. In many cases these delivery times are very long creating this forms the disagreement of the users. That is why our proposal will be the link for both product companies and / or services can be obtained in the vicinity of your home or office, to be able to finish with the user's anxiety state and their expectation of product arrival to their home, due to that currently 24 hours a day are not enough for our activities, and with it the returns of the product to the company when the user is not found. E-lockers, will offer lockers that adjust to the volume of your product and provide 48 hours so the user can collect them. The lockers will have a screen in the middle with the which the person who delivers the product can place the code assigned for the opening, and by means of an email, the user and contracting party of the lockers will be confirmed that their order has been delivered, which in turn will be sent your code for the opening and pick up. For their initial scope they will be included in the TAMBO Stores which are located in the strategic points of the city, and some even attend out of hours of office, which will facilitate the delivery and pick up by users. Although the service can initially be only for private users we hope to expand and realize the box to box service, which can transfer the products from one point to another.
Discipline: Marketing
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Marketing
Register date: 23-Jul-2019



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