Citas bibligráficas
Salazar, J., Davila, N., Quezada, C., Chambi, G., Zegarra, A. (2019). Aplicación móvil para búsqueda de bares, discotecas y otros establecimientos de entretenimiento [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/625542
Salazar, J., Davila, N., Quezada, C., Chambi, G., Zegarra, A. Aplicación móvil para búsqueda de bares, discotecas y otros establecimientos de entretenimiento [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/625542
@misc{renati/368281,
title = "Aplicación móvil para búsqueda de bares, discotecas y otros establecimientos de entretenimiento",
author = "Zegarra Mazzini, Andrés Eduardo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
This research work was born from the premise that currently there is no service, in Peru, that allows consumers to identify the availability of various entertainment centers. Also, we are in a context in which the smartphone market has a penetration of 40% and each year it presents a more aggressive and constant evolution. For this reason, the App Fun Time was born, which will allow users to book and enjoying discounts applied in different entertainment centers, located at Lima. The business model is supported by two types of audience, available to customers. People interested in discovering what activities or entertainment centers are available near them in addition to the establishments. The mentioned system will show their offer and discounts to the users, through different advertising plans offered by the application. To carry out the business, we will need an investment of S / 240,443. It will be composed of the contribution of shareholders and a financial institution in a proportion of 80% and 20% respectively. The rate of return for investors will be of 14.11% and it is expected to recover the investment during the first year. Investment in digital and telecommunications is booming and Peru has an attractive market to exploit. Fun Time will enter the market at a key moment, in which it will not have direct competition and may cover a need that is currently not met.
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