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Alvarez, E., Carazas, D., Delgado, D. (2019). Delivery de comida cetogénica ViveKeto [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/625528
Alvarez, E., Carazas, D., Delgado, D. Delivery de comida cetogénica ViveKeto [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/625528
@misc{renati/368262,
title = "Delivery de comida cetogénica ViveKeto",
author = "Delgado Ortiz, Daniel Jesús",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Título: Delivery de comida cetogénica ViveKeto
Otros títulos: Ketogenic diet delivery ViveKeto
Autor(es): Alvarez Velasquez, Efraín Fernando; Carazas Calderón, David Alexander; Delgado Ortiz, Daniel Jesús
Asesor(es): Ramírez Bohada, Juan Carlos
Palabras clave: Creación de empresas; Gastronomía; Servicios de alimentación; Alimentos naturales; Administración de Empresas
Fecha de publicación: 18-feb-2019
Institución: Universidad Peruana de Ciencias Aplicadas (UPC)
Resumen: ViveKeto es un proyecto de negocio de delivery de comida cetogénica a domicilio o centro de trabajo en el distrito de San Luis y distritos aledaños. La preparación de las comidas se lleva a cabo en nuestro local cocina ubicada en San Luis y preparemos nuestros platos cumpliendo con los controles de salubridad necesarios y con productos de calidad y saludables. La propuesta va dirigida a personas entre 20 y 40 años de NSE A, B y C, personas con hábitos alimenticios sanos, con poco tiempo para preparar sus comidas y que desean encontrar un producto y servicio innovador. Público con un estilo de vida moderno y sofisticado. Estas personas tienen un trabajo estable con altos ingresos y un nivel de vida acelerado que no les permite prepararse sus alimentos por falta de tiempo. Existe ya en el mercado diversas opciones como restaurantes o delivery de alimentos saludables como ensaladas, comida baja en grasas, etc. pero ninguna cuenta con un asesoramiento nutricional complementado en un plan de comidas en base a la dieta Keto.Las ganancias estarán básicamente relacionadas a las ventas de los menúes a domicilio y en las oficinas de estos distritos, puesto que se trata de una zona donde las personas tienen un mejor y mayor poder adquisitivo, lo que les permitirá pagar el valor de la comida que ellos necesitan. El no implementar un restaurante nos abaratará costos.
ViveKeto is a business project of delivery of ketogenic food to home or work centers in San Luis and surrounding districts. The preparation of the meal is made in our local operation center located in San Luis and we will prepare our dishes accomplishing the necessary health controls and high quality required of healthy products. The proposal is aimed at people between 20 and 40 years, people with healthy eating habits and a little time to prepare their meals and who want to find an innovative product and service, also people with a modern and sophisticated lifestyle. These people have a permanent job with high incomes and an accelerated pace of life that does not allow them to prepare their food due to lack of time. There are already in the market several options such as restaurants or delivery of healthy foods like salads, low fat food, etc. but none have nutritional advice supplemented in a meal plan based on the ketogenic diet. The profits will be basically related to the sales of the menus at home and in work centers in these districts, since it is an area where people have a better and greater purchasing power which will allow them to pay the value of the food they need instead of going to restaurants with higher costs.
ViveKeto is a business project of delivery of ketogenic food to home or work centers in San Luis and surrounding districts. The preparation of the meal is made in our local operation center located in San Luis and we will prepare our dishes accomplishing the necessary health controls and high quality required of healthy products. The proposal is aimed at people between 20 and 40 years, people with healthy eating habits and a little time to prepare their meals and who want to find an innovative product and service, also people with a modern and sophisticated lifestyle. These people have a permanent job with high incomes and an accelerated pace of life that does not allow them to prepare their food due to lack of time. There are already in the market several options such as restaurants or delivery of healthy foods like salads, low fat food, etc. but none have nutritional advice supplemented in a meal plan based on the ketogenic diet. The profits will be basically related to the sales of the menus at home and in work centers in these districts, since it is an area where people have a better and greater purchasing power which will allow them to pay the value of the food they need instead of going to restaurants with higher costs.
Enlace al repositorio: http://hdl.handle.net/10757/625528
Disciplina académico-profesional: Administración de Empresas
Institución que otorga el grado o título: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grado o título: Bachiller en Administración de Empresas
Fecha de registro: 16-abr-2019
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