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Chacón, G., Miralles, J., Oliva, N., Vasquez, R. (2018). Terapia de amor para perros [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/625393
Chacón, G., Miralles, J., Oliva, N., Vasquez, R. Terapia de amor para perros [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/625393
@misc{renati/368175,
title = "Terapia de amor para perros",
author = "Vasquez Quispe, Rocio",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
Title: Terapia de amor para perros
Other Titles: Dog Love Therapy
Authors(s): Chacón Basilio, Gissela Katherine; Miralles Castillo de Rojas, Jacqueline Gianinna; Oliva Elias, Nadia Lissbeth; Vasquez Quispe, Rocio
Advisor(s): Fassioli Valverde, Luigino Alberto
Keywords: Planificación de la empresa; Planificación estratégica; Administración de Empresas; Creación de empresas; Mascotas; Empresa de servicios
Issue Date: 10-Dec-2018
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Dog Love Therapy es un equipo de profesionales especializados en terapia conductual canina, que brinda servicios personalizados en la comodidad del hogar para aquellas familias que buscan mejorar el mal comportamiento de sus canes.
La idea surge a partir de la necesidad de atender un mercado en crecimiento, cuyos niveles de venta del sector están incrementando año a año, debido a la tendencia ascendente de la cultura Dog lover. En Lima, el 62,4% de las familias cuentan con una mascota en su casa del cual el 80.1% son perros, es decir casi 2 millones de familias tienen un perro en su casa. Por tal motivo existe una alta demanda de veterinarias y centros que sirvan para el bienestar de las mascotas del hogar.
Hoy en día es común dentro de los hogares limeños que las mascotas sean consideradas un miembro más de la familia, adoptando comportamientos “humanizados” generando conductas inapropiadas como son hiperactividad, territorialidad, estrés, agresividad, falta de socialización, entre otros. Esto sumado a la falta de atención de los dueños por la carga laboral, estudios y familia.
En vista de lo descrito anteriormente consideramos necesario brindarles las herramientas necesarias a los dueños para que lleven una mejor relacion y pueden fortalecer lazos de buena convivencia con sus canes.
Palabras clave: Terapia conductual; amantes de los perros; asesoramiento personalizado; comportamiento humanizado; problemas conductuales.
Dog Love Therapy is a team of professionals specialized in canine behavioral therapy, which provides personalized services in the comfort of the home for those families that seek to improve the bad behavior of their dogs. The idea arises from the need to serve a growing market, whose sales levels of the sector are increasing year by year, due to the rising trend of the Dog lover culture. In Lima, 62.4% of families have a pet in their home, of which 80.1% are dogs, that is, almost 2 million families have a dog in their home. For this reason, there is a high demand for veterinarians and centers that serve the welfare of pets. Nowadays, it is common within homes in Lima that pets are considered a member of the family, adopting "humanized" behaviors generating inappropriate behaviors such as hyperactivity, territoriality, stress, aggression, lack of socialization, among others. This added to the lack of attention of the owners for workload, studies and family. In view of what has been described above, we consider it necessary to provide the necessary tools to the owners so they can have a better relationship and can strengthen ties of good coexistence with their dogs.
Dog Love Therapy is a team of professionals specialized in canine behavioral therapy, which provides personalized services in the comfort of the home for those families that seek to improve the bad behavior of their dogs. The idea arises from the need to serve a growing market, whose sales levels of the sector are increasing year by year, due to the rising trend of the Dog lover culture. In Lima, 62.4% of families have a pet in their home, of which 80.1% are dogs, that is, almost 2 million families have a dog in their home. For this reason, there is a high demand for veterinarians and centers that serve the welfare of pets. Nowadays, it is common within homes in Lima that pets are considered a member of the family, adopting "humanized" behaviors generating inappropriate behaviors such as hyperactivity, territoriality, stress, aggression, lack of socialization, among others. This added to the lack of attention of the owners for workload, studies and family. In view of what has been described above, we consider it necessary to provide the necessary tools to the owners so they can have a better relationship and can strengthen ties of good coexistence with their dogs.
Link to repository: http://hdl.handle.net/10757/625393
Discipline: Administración de Empresas; Administración de Banca y Finanzas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas; Bachiller en Administración y Finanzas
Register date: 4-Apr-2019
This item is licensed under a Creative Commons License