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Bazán, R., Casaverde, M., Pareja, L., Portuguez, M., Pumacahua, A. (2018). Mi Agend@.com [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/625344
Bazán, R., Casaverde, M., Pareja, L., Portuguez, M., Pumacahua, A. Mi Agend@.com [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/625344
@misc{renati/367967,
title = "Mi Agend@.com",
author = "Pumacahua Rocha, Alex Marcos",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
Title: Mi Agend@.com
Authors(s): Bazán Torres, Romel Isaac; Casaverde Oblitas, Mayra Vanessa; Pareja Usaqui, Lucy; Portuguez Alviz, Miguel Ángel; Pumacahua Rocha, Alex Marcos
Advisor(s): Solís Pellanne, Pedro Martin
Keywords: Plan de negocio; Comercio electrónico; Creación de empresas; Administración de Empresas; Belleza personal; Cosméticos
Issue Date: 12-Dec-2018
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: Nosotros hemos creado un modelo de negocio que responde actualmente a la problemática las personas que son consultoras de bellezas de las diferentes marcas que existen en el mercado, donde no encuentran una plataforma que sea dinámica y flexible, que posea geo localizador, que permita controlar tus ingresos, sin embargo, en el mercado no existe empresas que ofrezcan un modelo similar. Luego de haber realizado el método de exploración para validar el mercado objetivo, podemos decir que nuestra propuesta de negocio está dirigido a mujeres con estilo de vida moderna, con facilidad de uso de aplicativos y páginas web y que sean consultoras de belleza.
En la actualidad solo existe plataformas básicas en la página web de la empresa que venden productos de belleza y cuidado de la piel, son diseños preestablecidos, que son limitados para las consultoras que pertenecen a la marca, no existe una propuesta integral que ofrezca los servicios de Agenda.com, estos son exclusivos y mantendrán una alta calidad y garantía al utilizarlo.
Es por eso, que Agenda.com se presenta como propuesta de negocio innovadora, orientada a ofrecer un servicio que rompa esquemas en el mercado tradicional, donde se determina la flexibilidad, organización y control de las consultoras. Se ha identificado una oportunidad para satisfacer necesidades, desarrollando una plataforma mediante aplicativa o página web que permita a las consultoras realizar sus ventas, organizar y contralar las actividades de las ventas.
Mi Agenda.com es una marca y modelo que permitirá tener una solución innovadora, que emana de nuestra propuesta de valor, que busca generar una alternativa de comercialización de productos de belleza y la organización y control de las actividades de las consultoras.
La marca Agenda.com contara con la experiencia de los mejores profesionales del medio en temas de marketing y tecnología, asimismo nuestras consultoras recibirán asesoría personalizada para usuarios de Agenda.com en los procesos de desarrollo de APP, Suscripción de consultoras, y de fidelización.
Los servicios de Agenda.com llegaran a nuestros clientes a través de medios tecnológicos y las redes sociales, asimismo de las actividades de BTL, para promover el crecimiento suscripciones y las ventas, esto respaldado por la inversión de marketing que tendremos que realizar para el crecimiento de los ingresos.
El proyecto requiere una inversión inicial de S/.109,719.00 soles, donde se considerará un 46% de aporte propio de los socios fundadores y el otro 54% presentado a los inversionistas.
Por consiguiente, el proyecto brindará una TIR de 404.51% y al actualizar los flujos proyectados a valor presente nos da un costo de oportunidad de 25.00% más S/.1,744,213.68 soles. Asimismo, se ha estimado que la inversión total del proyecto se recuperará en 0.39 años.
We have created a business model that currently responds to the problem of people who are consultants of beauties of the different brands that exist in the market, where they do not find a platform that is dynamic and flexible, that has a geo locator, that allows controlling your However, in the market there are no companies that offer a similar model. After having carried out the exploration method to validate the target market, we can say that our business proposal is aimed at women with a modern lifestyle, with ease of use of applications and web pages and who are beauty consultants. At present there are only basic platforms on the company's website that sell beauty and skin care products, they are pre-established designs, which are limited for the consultants that belong to the brand, there is no comprehensive proposal that offers the services of Agenda.com, these are exclusive and will maintain a high quality and guarantee when using it. That is why Agenda.com is presented as an innovative business proposal, aimed at offering a service that breaks schemes in the traditional market, where the flexibility, organization and control of the consultants is determined. An opportunity to satisfy needs has been identified, developing a platform through an application or website that allows the consultants to make their sales, organize and control sales activities. My Agenda.com is a brand and model that will allow us to have an innovative solution, which emanates from our value proposition, which seeks to generate an alternative for the sale of beauty products and the organization and control of the activities of the consultants. The Agenda.com brand will have the experience of the best professionals in the field in marketing and technology, and our consultants will receive personalized advice for Agenda.com users in the processes of developing APP, Subscribing consultants, and loyalty. Agenda.com services will reach our customers through technological means and social networks, as well as BTL activities, to promote growth, subscriptions and sales, this backed by the marketing investment that we will have to make for growth of the incomes. The project requires an initial investment of S /. 109,719.00 soles, which will be considered a 46% contribution from the founding partners and the other 54% presented to the investors. Therefore, the project will provide an IRR of 404.51% and by updating the projected flows to present value it gives us an opportunity cost of 25.00% plus S / .1,744,213.68 soles. Likewise, it has been estimated that the total investment of the project will recover in 0.39 years.
We have created a business model that currently responds to the problem of people who are consultants of beauties of the different brands that exist in the market, where they do not find a platform that is dynamic and flexible, that has a geo locator, that allows controlling your However, in the market there are no companies that offer a similar model. After having carried out the exploration method to validate the target market, we can say that our business proposal is aimed at women with a modern lifestyle, with ease of use of applications and web pages and who are beauty consultants. At present there are only basic platforms on the company's website that sell beauty and skin care products, they are pre-established designs, which are limited for the consultants that belong to the brand, there is no comprehensive proposal that offers the services of Agenda.com, these are exclusive and will maintain a high quality and guarantee when using it. That is why Agenda.com is presented as an innovative business proposal, aimed at offering a service that breaks schemes in the traditional market, where the flexibility, organization and control of the consultants is determined. An opportunity to satisfy needs has been identified, developing a platform through an application or website that allows the consultants to make their sales, organize and control sales activities. My Agenda.com is a brand and model that will allow us to have an innovative solution, which emanates from our value proposition, which seeks to generate an alternative for the sale of beauty products and the organization and control of the activities of the consultants. The Agenda.com brand will have the experience of the best professionals in the field in marketing and technology, and our consultants will receive personalized advice for Agenda.com users in the processes of developing APP, Subscribing consultants, and loyalty. Agenda.com services will reach our customers through technological means and social networks, as well as BTL activities, to promote growth, subscriptions and sales, this backed by the marketing investment that we will have to make for growth of the incomes. The project requires an initial investment of S /. 109,719.00 soles, which will be considered a 46% contribution from the founding partners and the other 54% presented to the investors. Therefore, the project will provide an IRR of 404.51% and by updating the projected flows to present value it gives us an opportunity cost of 25.00% plus S / .1,744,213.68 soles. Likewise, it has been estimated that the total investment of the project will recover in 0.39 years.
Link to repository: http://hdl.handle.net/10757/625344
Discipline: Contabilidad; Administración de Empresas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE
Grade or title: Bachiller en Contabilidad
Register date: 1-Apr-2019
This item is licensed under a Creative Commons License