Bibliographic citations
Chavez, C., Neyra, C., Godoy, D., Flores, J. (2019). Incremento de la satisfacción laboral en la fuerza de ventas de retail farmacéutico [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/625177
Chavez, C., Neyra, C., Godoy, D., Flores, J. Incremento de la satisfacción laboral en la fuerza de ventas de retail farmacéutico [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/625177
@mastersthesis{renati/367860,
title = "Incremento de la satisfacción laboral en la fuerza de ventas de retail farmacéutico",
author = "Flores Montoya, Jorge Eduardo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Currently, more and more companies are looking to keep their employees happy and comfortable in their Jobs as a part of their business strategy, because they consider that by doing so, they will get better results either in positions where the goal is more tangible, like in the sales departments, or in others with more administrative responsabilities. Some organizations present proposals without a solid analysis, working in an intuitive way, without knowing what expectations their employees may have, or even how to measure the relationship with satisfaction. As a consequence, they waste efforts and budget on actions that in the end, may not generate any impact on the satisfaction of the collaborators and therefore in their results. The present study focuses on the job satisfaction of the sales force in a pharmaceutical retail company, and it is based on the results of a satisfaction survey applied between 2015 and 2017, with factors already known by workers, in order to structure an improvement plan with proposals designed for each factor. For the development of this document, an additional survey was designed to measure the acceptance of the actions within the proposed improvement plan, so that with a subsequent analysis, will allow us to determine which proposals had better acceptance and accordingly to those results, propose the execution.
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