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Romero, B., Lopez, G. (2018). Cocineritas a domicilio [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/624822
Romero, B., Lopez, G. Cocineritas a domicilio [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/624822
@misc{renati/367443,
title = "Cocineritas a domicilio",
author = "Lopez Matos, Giovanni",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
Title: Cocineritas a domicilio
Authors(s): Romero Farromeque, Brendy; Lopez Matos, Giovanni
Advisor(s): Vargas García, Allan Herminio
Issue Date: 17-Jul-2018
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: “Cocineritas a Domicilio”, es una empresa la cual nace a través de la investigación realizada a mujeres trabajadores y/ o estudiantes que no cuentan con mucho tiempo para preparar comida saludable, nutritiva para su familia.
En estos tiempos el tema de nutrición y comida saludables muy valorado por las mujeres trabajadores, tanto para ellas como para sus familias, es un tema que cada día va ganando más seguidores.
Se crea el plan de negocio de "Cocineritas a Domicilio”, viendo la oportunidad existente de un nicho en el mercado no atendido y no desarrollado. Buscamos satisfacer la demanda del consumidor que tiene un ritmo de vida agitado y que busca buena salud, conveniencia y placer en los alimentos que consume. La estrategia de la empresa será enfocarse en sectores de clase B (B1, B2) y C, que disponen de dinero, pero no de tiempo y tendrá como objetivo posicionar a gran escala el servicio por ofrecer. Las principales ventajas competitivas del servicio están basadas en el consumo de alimentos nutritivos para el cuerpo. El elemento diferenciador respecto a la competencia reside en un servicio completo directamente en el domicilio del cliente con una variedad de menús sobre los que se trabajará de acuerdo con el análisis que realice el nutricionista para brindarle los alimentos adecuados que debería consumir, se dará una atención personalizada y constante.
Es así como nuestra empresa ofrecerá una mayor seguridad en el plato preparado el cual mejorará progresivamente el organismo del consumidor. El servicio será tercerizado en la preparación del plato y el desarrollo de nuevos sabores y productos en base a los nutricionistas que conformarán la empresa.
Para iniciar nuestras operaciones” Cocineritas a domicilio” requerirá una inversión inicial de S/. 40,000.00.
"Cocineritas a Domicilio", is a company that was born through research carried out on women and / or students who do not have much time to prepare healthy, nutritious food for their family. In these times, the issue of nutrition and food are very valuable for women, is a topic that gains more followers every day. The business plan of "Cocineritas a Domicilio" is created, seeing the existing opportunity of a niche in the market without attention and without development. We seek consumer demand that has a hectic pace of life and seeks good health, convenience and strategy of the company focuses on sectors of class B (B1, B2) and C, which has money, but not time and that a large-scale goal can be reached. The main competitive advantages of the service are based on the consumption of nutritious foods for the body. The differentiating element is related to the competition. what the nutritionist does to provide the food that deserves it, will result in a personalized and constant attention. This is how our company will offer greater security in the prepared dish which will progressively improve the consumer's body. The service is outsourced in the preparation of the dish and the development of new flavors and products based on the nutritionists that make up the company. To start our operations "Cocineritas a domicilio" will require an initial investment of S /. 40,000.00.
"Cocineritas a Domicilio", is a company that was born through research carried out on women and / or students who do not have much time to prepare healthy, nutritious food for their family. In these times, the issue of nutrition and food are very valuable for women, is a topic that gains more followers every day. The business plan of "Cocineritas a Domicilio" is created, seeing the existing opportunity of a niche in the market without attention and without development. We seek consumer demand that has a hectic pace of life and seeks good health, convenience and strategy of the company focuses on sectors of class B (B1, B2) and C, which has money, but not time and that a large-scale goal can be reached. The main competitive advantages of the service are based on the consumption of nutritious foods for the body. The differentiating element is related to the competition. what the nutritionist does to provide the food that deserves it, will result in a personalized and constant attention. This is how our company will offer greater security in the prepared dish which will progressively improve the consumer's body. The service is outsourced in the preparation of the dish and the development of new flavors and products based on the nutritionists that make up the company. To start our operations "Cocineritas a domicilio" will require an initial investment of S /. 40,000.00.
Link to repository: http://hdl.handle.net/10757/624822
Discipline: Marketing
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Marketing
Register date: 8-Jan-2019
This item is licensed under a Creative Commons License