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Bautista, C., Delgado, A., Rivera, C., Rentería, S. (2018). INKA Sport Wear [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/624698
Bautista, C., Delgado, A., Rivera, C., Rentería, S. INKA Sport Wear [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/624698
@misc{renati/367343,
title = "INKA Sport Wear",
author = "Rentería Franco, Sarita Liliana",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
Title: INKA Sport Wear
Authors(s): Bautista Fernández, Christian Hilario; Delgado Allende, Angel Rafael; Rivera Trucíos, Carolina Fuentes; Rentería Franco, Sarita Liliana
Advisor(s): Lora Álvarez, Ricardo Enrique
Keywords: Creación de empresas; Vestuario; Mujeres embarazadas; Artículos deportivos; Natación; Administración de Empresas
Issue Date: 16-Jul-2018
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: En el Perú la práctica por la natación crece cada vez más, no solo por la afición que causa entre las personas que lo practican, sino también por los beneficios que ofrece, al ser uno de los deportes más completos que existe. Las diferentes academias y/o institutos deportivos no se encuentran exentas a este crecimiento, tomando en cuenta las nuevas tendencias como la práctica de natación en mujeres embarazadas. Ante ello, es necesario contar con una prenda que se adecue a las necesidades específicas de cada cliente tanto en talla como en diseño frente a la constante demanda. El mercado actual carece de esta diversidad al ofrecer tallas únicas y de costo elevado al que no todos pueden acceder, restringiendo la práctica de este deporte. En ese sentido, nace Inka Sport Wear, como una solución que busca satisfacer las necesidades de sus clientes a través de la comercialización de ropa de baño con diseños innovadores y personalizados a un precio asequible manteniendo la comodidad, calidad y durabilidad del producto.
In Peru, the practice of swimming is constantly increasing, not only as a hobby in their fans, but also for the benefits this sport offers as it is considered one of the more complete sports. The different sport academies and/or institutions are also part of this increase, considering the new tendency of swimming in pregnant. Therefore, it is necessary to have a swimming suit for facing the specific needs of each client both in size and design of the product caused by the constant demand. The current market lacks of this variety offering unique size and costly products not everyone may purchase which restricts its practice. In this sense, we launched Inka Sport Wear as an inexpensive solution to satisfy the different needs of their clients with innovative, customized swimming suit keeping comfort, quality and durability.
In Peru, the practice of swimming is constantly increasing, not only as a hobby in their fans, but also for the benefits this sport offers as it is considered one of the more complete sports. The different sport academies and/or institutions are also part of this increase, considering the new tendency of swimming in pregnant. Therefore, it is necessary to have a swimming suit for facing the specific needs of each client both in size and design of the product caused by the constant demand. The current market lacks of this variety offering unique size and costly products not everyone may purchase which restricts its practice. In this sense, we launched Inka Sport Wear as an inexpensive solution to satisfy the different needs of their clients with innovative, customized swimming suit keeping comfort, quality and durability.
Link to repository: http://hdl.handle.net/10757/624698
Discipline: Administración y Negocios Internacionales
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración y Negocios Internacionales
Register date: 30-Nov-2018
This item is licensed under a Creative Commons License