Bibliographic citations
Gálvez, A., Palacios, J. (2018). Oportunidades comerciales en el mercado surcoreano para el desarrollo de las exportaciones del calamar gigante en snack de las pesqueras exportadoras en Piura para el año 2018. [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/624607
Gálvez, A., Palacios, J. Oportunidades comerciales en el mercado surcoreano para el desarrollo de las exportaciones del calamar gigante en snack de las pesqueras exportadoras en Piura para el año 2018. [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/624607
@misc{renati/367295,
title = "Oportunidades comerciales en el mercado surcoreano para el desarrollo de las exportaciones del calamar gigante en snack de las pesqueras exportadoras en Piura para el año 2018.",
author = "Palacios Campos, Jonathan David",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The giant squid is the second specie most captured in Perú after the Peruvian anchovy and, unlike this one, its main use is for direct human consumption. Since this specie began industrialized, during the 1990s, few efforts have made in the industry to diversify the presentations of giant squid. It is important to mention that Piura is one of the main departments where the giant squid have higher discharges. Within the main destination markets of the giant squid is the Asian market, where the consumption of marine products is higher. Such is the case of South Korea, which depends of other countries to comply with its domestic demand for marine products, where Peru is its ninth supplier. The giant squid that we export to South Korea goes through additional processes to become a snack and is on this point that the question arises, if there are commercial opportunities in the Korean market to develop the exportation of giant squid in snack of the fishery plants in Piura for the year 2018. Therefore, in order to find opportunities, in the first chapter we developed a theoretical framework with the information available in the literature. In addition, in chapter two we proposed the research plan. Following with the research methodology, we decided to use the PENX pillars as a guide. In chapter four, we conducted the discussion of the results comparing the interviews with the information identified in the literature.
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