Citas bibligráficas
Higinio, J., Becerra, G., Blácido, J., Del, M. (2018). Sabores de casa : Delivery de menús elaborado por madres de familia [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/624592
Higinio, J., Becerra, G., Blácido, J., Del, M. Sabores de casa : Delivery de menús elaborado por madres de familia [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/624592
@misc{renati/367290,
title = "Sabores de casa : Delivery de menús elaborado por madres de familia",
author = "Del Campo Zapata, Martha",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The present work has as aim to re-insert mothers who are housewives on the labor market and also provide a delivery service for people who work in the area of influence. In the first and second chapter is exposed the topics of idea and business model “Sabores de Casa” in addition at this point the project team is mentioned. In the third chapter, was developed the strategic planning which give us the guidelines we must follow for the success of the project, also the vision, mission and the objectives of the company are indicated. The fourth chapter is composed by the design and the methodology for the project research and its validation. The fifth chapter is composed by the marketing plan, where the strategies applied to reach clients and the whole the marketing mix development are explained. The sixth chapter comprises the operations plan which tells us how the project will be executed. The seventh chapter comprises the human resources plan, the organization chart and the design of the job positions. In the eighth chapter the financial plan is discussed where the cash flows of the project are evaluated, the necessary investment for the start of operation, the profitability and trend indicators Finally, in chapter nueve, the conclusions and recommendations of the project are mentioned.
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