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Casareto, B., Graña, S., Oliva, J., Ríos, A. (2018). Bebida saludable Thani Vida [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/624455
Casareto, B., Graña, S., Oliva, J., Ríos, A. Bebida saludable Thani Vida [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/624455
@misc{renati/367223,
title = "Bebida saludable Thani Vida",
author = "Ríos Zanetti, Alexkzander Ivanko",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
Title: Bebida saludable Thani Vida
Authors(s): Casareto Cussato, Brenda; Graña Vidal, Susan Carol; Oliva Alvarado, Jessica; Ríos Zanetti, Alexkzander Ivanko
Advisor(s): Solis Pellanne, Pedro Martin; Daneri Romero, Miguel Ángel
Keywords: Creación de empresas; Bebidas; Frutas tropicales; Administración de Empresas; Lima (Lima, Perú)
Issue Date: 18-Jul-2018
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: En el presente desarrollo de negocios presentamos a Thani Vida ´´Energía en tu vida´´ una bebida hecha con fruta 100 % natural elaborada especialmente para todas aquellas personas que tienen una vida agitada con mucho consumo de energía, que desean retomar fuerzas para acabar el día y de manera saludable sin contar con efectos secundarios. Thani Vida ´´Energía en tu vida´´ será distribuida en tiendas naturistas, gimnasios y restaurantes de comida saludable, en presentación de botellas de 300 ml con el sabor de Acai-Naranja. Nuestra bebida consiste en cubrir una necesidad, brindando una opción saludable ya que hoy en día existe una tendencia de comer y vivir saludable. Orientada al público en general sin embargo nuestro público es personas de 20 a 55 años. Finalmente concluimos que este mercado es potencialmente viable, ya que las personas hoy en día buscan llevar un estilo de vida saludable y están dispuestos a consumir este tipo de bebidas naturales con alto valor nutritivo. Por otro lado, se observa que la tasa de crecimiento económico es de 3.5 % en el rubro de jugos naturales para los próximos años.
In the present business development we present to Thani Vida "Energia en tu vida" a drink made with 100% natural fruit elaborated especially for all those people who have a hectic life with a lot of energy consumption, who wish to regain strength to finish the day and in a healthy way without side effects. Thani Vida "Energy in your life" will be distributed in health food stores, gyms and restaurants, presenting 300 ml bottles with the Acai-Orange flavor. Our drink consists of covering a need, offering a healthy option since today there is a tendency to eat and live healthy. Oriented to the general public, however, our public is people from 20 to 55 years old. Finally we conclude that this market is potentially viable, since people today seek to lead a healthy lifestyle and are willing to consume this type of natural drinks with high nutritional value. On the other hand, it is observed that the rate of economic growth is 3.5% in the category of natural juices for the next years.
In the present business development we present to Thani Vida "Energia en tu vida" a drink made with 100% natural fruit elaborated especially for all those people who have a hectic life with a lot of energy consumption, who wish to regain strength to finish the day and in a healthy way without side effects. Thani Vida "Energy in your life" will be distributed in health food stores, gyms and restaurants, presenting 300 ml bottles with the Acai-Orange flavor. Our drink consists of covering a need, offering a healthy option since today there is a tendency to eat and live healthy. Oriented to the general public, however, our public is people from 20 to 55 years old. Finally we conclude that this market is potentially viable, since people today seek to lead a healthy lifestyle and are willing to consume this type of natural drinks with high nutritional value. On the other hand, it is observed that the rate of economic growth is 3.5% in the category of natural juices for the next years.
Link to repository: http://hdl.handle.net/10757/624455
Discipline: Administración de Empresas
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración de Empresas
Register date: 21-Oct-2018
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