Bibliographic citations
Acosta, F., Pérez, R. (2018). Factores críticos de éxito de las marcas chinas automotrices para uso particular en el mercado peruano durante los últimos cinco años [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/624477
Acosta, F., Pérez, R. Factores críticos de éxito de las marcas chinas automotrices para uso particular en el mercado peruano durante los últimos cinco años [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/624477
@misc{renati/367212,
title = "Factores críticos de éxito de las marcas chinas automotrices para uso particular en el mercado peruano durante los últimos cinco años",
author = "Pérez Navarro, Reynaldo Américo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The present investigation analyzes the critical factors that affect to the Chinese brands in the automotive Peruvian sector in the last five years. It wants to say, checking why the Chinese brands despite having technology, competitive price and quality, still cannot be ranked among the ten best-selling brands in the country. The general hypothesis states that the Peruvian customer does not know the advantages of the vehicles of Chinese origin. Furthermore, of the quality it offer. The document consist of five chapters. The first one, explains the increase of the automotive sector in the past ten years and in the special the Chinese brands who are present in the Latin market throught of strategic alliances with the objective to impulsive the economy of the country generating employment and tax collection. The second chapter explains the methodology of the investigation. It used the qualitative-descriptive method and interviewed people and private companies with experience in the automotive sector to validate the research approach. The third chapter we analyzed and elevate the information of the interviews classified in three segments: Peruvian automotive sector, distributors multi-brand automotive and experts of the automotive sector. In the fourth chapter the results are validated with the worked sectors, findings, information access barriers that it will be detailed later. In the five chapter, reflects the conclusions and recommendations found during the investigation with the objective to determinate the critical factors of success of the automotive Chinese brands in the Peruvian market.
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