Bibliographic citations
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Anteparra, D., Chanduvi, M., Cock, S., Veliz, R. (2018). Alimentos envasados Loncherita Power [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/624085
Anteparra, D., Chanduvi, M., Cock, S., Veliz, R. Alimentos envasados Loncherita Power [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/624085
@misc{renati/366929,
title = "Alimentos envasados Loncherita Power",
author = "Veliz Zuta, Renzo Aaron",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
Title: Alimentos envasados Loncherita Power
Authors(s): Anteparra Villanueva, Daniel Enrique; Chanduvi Ramos, Marialaura; Cock Gutierrez, Sandra Paola; Veliz Zuta, Renzo Aaron
Advisor(s): Solis Pellanne, Pedro Martin; Lora Álvarez, Ricardo Enrique
Keywords: Creación de empresas; Alimentación saludable; Consumo de alimentos; Negocios Internacionales; Lima (Lima, Perú)
Issue Date: 28-Feb-2018
Institution: Universidad Peruana de Ciencias Aplicadas (UPC)
Abstract: El proyecto alimentos envasados - “Loncherita Power” busca vender un concepto en base al desarrollo de alimentos nutritivos, los cuales serán consumidos por niños que se encuentren entre las edades de 5 y 10 años. Está propuesta se diferencia por su concepto innovador; además del contenido nutritivo y delicioso, también ofrece seguridad por los envases ergonómicos y prácticos, y lo más importante es que permitirá a los pequeños ser independientes en el manejo de sus alimentos. Es por ello que, se ingresará al mercado proponiendo tres productos de manera inicial; mantequilla power, mermelada power y miel power, cada uno con un personaje que permitirá a los niños relacionarse de acuerdo a su personalidad.
The packaged food project - “Loncherita Power“ seeks to sell a concept based on the development of nutritious foods, which will be consumed by children between the ages of 5 and 10 years. This proposal is differentiated by its innovative concept; In addition to the nutritious and delicious content, it also offers security for ergonomic and practical containers, and most importantly, it will allow the small ones to be independent in the handling of their food. That is why you will enter the market proposing three products initially; butter power, jam power and honey power, each with a character that will allow children to relate according to their personality.
The packaged food project - “Loncherita Power“ seeks to sell a concept based on the development of nutritious foods, which will be consumed by children between the ages of 5 and 10 years. This proposal is differentiated by its innovative concept; In addition to the nutritious and delicious content, it also offers security for ergonomic and practical containers, and most importantly, it will allow the small ones to be independent in the handling of their food. That is why you will enter the market proposing three products initially; butter power, jam power and honey power, each with a character that will allow children to relate according to their personality.
Link to repository: http://hdl.handle.net/10757/624085
Discipline: Administración y Negocios Internacionales
Grade or title grantor: Universidad Peruana de Ciencias Aplicadas (UPC). División de Estudios Profesionales para Ejecutivos (EPE)
Grade or title: Bachiller en Administración y Negocios Internacionales
Register date: 21-Aug-2018
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