Bibliographic citations
Puelles, H., (2024). Pugna de encuadres entre Palacio de Gobierno y los diarios El Comercio y La República: Caso: fenómeno de “El Niño Costero 2017” [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/28270
Puelles, H., Pugna de encuadres entre Palacio de Gobierno y los diarios El Comercio y La República: Caso: fenómeno de “El Niño Costero 2017” []. PE: Pontificia Universidad Católica del Perú; 2024. http://hdl.handle.net/20.500.12404/28270
@mastersthesis{renati/29517,
title = "Pugna de encuadres entre Palacio de Gobierno y los diarios El Comercio y La República: Caso: fenómeno de “El Niño Costero 2017”",
author = "Puelles Cárdenas, Hernán Marcelo",
publisher = "Pontificia Universidad Católica del Perú",
year = "2024"
}
During the phenomenon of “El Niño Costero 2017”, with devastating consequences for our country, the government of former President Pedro Pablo Kuczynski promoted informative frames highlighting his management in addressing the emergency and tried to impose them in media outlets such as El Comercio and La República, entering into a struggle to prevent the public's own frames that at the same time generated by said newspapers and other actors. Knowing whether or not former President Kuczynski made his frames prevail during the time that this phenomenon lasted, in a context of instability fueled by the corruption scandal of the Lava Jato case and a polarization exacerbated by the political opposition from the Congress of the Republic, is relevant because it allows us to establish through framing how a president of the Republic seeks to build an agenda, frame the media reality in his favor and implement successful communication strategies in a scenario of permanent dispute. “El Niño Costero 2017” was among the news events with the greatest coverage and impact that year. The choice of this event responds to the interest of analyzing the president's performance and his communication, which allowed an increase of 11 points in presidential approval in one month and reached 45% in March, according to the pollster Datum; However, he was subsequently unable to maintain that citizen support. The results of this investigation could become important input for those responsible for communications in the Presidency of the Republic or other government agencies.
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