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Chan, J., Haas, J., Zamunaro, F. (2023). Consulting report - Tannder [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/26436
Chan, J., Haas, J., Zamunaro, F. Consulting report - Tannder []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/26436
@mastersthesis{renati/29214,
title = "Consulting report - Tannder",
author = "Zamunaro, Filippo",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
Title: Consulting report - Tannder
Advisor(s): Sánchez Paredes, Sandro Alberto
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 15-Nov-2023
Institution: Pontificia Universidad Católica del Perú
Abstract: El estudio académico, en forma de informe de consultoría, analiza y explora nuevas
oportunidades de desarrollo para Tannder, una plataforma centrada en la educación que
ofrece una gama de servicios destinados a respaldar a educadores y estudiantes.
El trabajo gira en torno a la mejora estratégica de la visibilidad de Tannder School,
impulsada principalmente por la necesidad de internacionalización en el sector de la
tecnología educativa. Para abordar este desafío, se adoptó un enfoque integral que incluyó
una revisión de la literatura secundaria y análisis primarios. El marco de investigación abarcó
un examen de diferentes tipos de análisis, tanto cuantitativos como cualitativos, incluyendo
entrevistas que se llevaron a cabo con expertos seleccionados de profesionales en los ámbitos
de la educación y el marketing digital. Todos los hallazgos de este esfuerzo de investigación
multifacético fueron rigurosamente evaluados en un análisis de causa raíz.
Posteriormente, se propuso un conjunto de seis soluciones estratégicas que fueron
evaluadas minuciosamente en colaboración con el CEO de Tannder School, lo que llevó a la
definición de una solución final junto con un plan de implementación preciso, un marco
presupuestario y KPI seleccionados que supervisarán y demostrarán la efectividad de la
estrategia. La solución final consta de una estrategia de marketing integral que integra
iniciativas que incluyen la optimización del rendimiento del sitio web, el impulso de la
visibilidad en línea, el aumento del compromiso en línea y la actualización y optimización del
contenido.
The academic study, in the form of a consulting report, analyses and explores new opportunities of development for Tannder, an education-focused platform, which offers a range of services aimed at supporting educators and learners. The work revolves around the strategic enhancement of Tannder School's visibility, primarily driven by the imperative of internationalization in the educational technology sector. To address this challenge, a comprehensive approach was undertaken, involving secondary literature review and primary analyses. The research framework encompassed an examination of different type of analysis, both quantitative and qualitative, including interviews which were conducted with selected experts from professionals within the educational and digital marketing domains. All the findings from this multifaceted research endeavour were rigorously weighed against a root cause analysis. Subsequently, a set of six strategic solutions was proposed and meticulously assessed in collaboration with Tannder School's CEO, leading to the definition of a final solution along with an accurate implementation plan, budgetary framework and selected KPIs that will monitor and prove effectiveness of the strategy. The final solution consists of a comprehensive marketing strategy, integrating initiatives encompassing website performance optimization, online visibility boost, online engagement enhancement, and content update and optimization.
The academic study, in the form of a consulting report, analyses and explores new opportunities of development for Tannder, an education-focused platform, which offers a range of services aimed at supporting educators and learners. The work revolves around the strategic enhancement of Tannder School's visibility, primarily driven by the imperative of internationalization in the educational technology sector. To address this challenge, a comprehensive approach was undertaken, involving secondary literature review and primary analyses. The research framework encompassed an examination of different type of analysis, both quantitative and qualitative, including interviews which were conducted with selected experts from professionals within the educational and digital marketing domains. All the findings from this multifaceted research endeavour were rigorously weighed against a root cause analysis. Subsequently, a set of six strategic solutions was proposed and meticulously assessed in collaboration with Tannder School's CEO, leading to the definition of a final solution along with an accurate implementation plan, budgetary framework and selected KPIs that will monitor and prove effectiveness of the strategy. The final solution consists of a comprehensive marketing strategy, integrating initiatives encompassing website performance optimization, online visibility boost, online engagement enhancement, and content update and optimization.
Link to repository: http://hdl.handle.net/20.500.12404/26436
Discipline: Administración Estratégica de Empresas
Grade or title grantor: Pontificia Universidad Católica del Perú. CENTRUM
Grade or title: Maestro en Administración Estratégica de Empresas
Juror: Fernández Concha, Rafael Alejandro; Loza Geldres, Igor Leopoldo; Sánchez Paredes, Sandro Alberto
Register date: 15-Nov-2023
This item is licensed under a Creative Commons License