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Del, R., Hennings, C., Núñez, N., Zúñiga, L. (2022). Comex On Line Plus solución de comercio exterior para las pymes [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/23826
Del, R., Hennings, C., Núñez, N., Zúñiga, L. Comex On Line Plus solución de comercio exterior para las pymes []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/23826
@mastersthesis{renati/29073,
title = "Comex On Line Plus solución de comercio exterior para las pymes",
author = "Zúñiga Rodríguez, Leonardo Cesar",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
Title: Comex On Line Plus solución de comercio exterior para las pymes
Authors(s): Del Río Mego, Romina Grace; Hennings Díaz, Christopher Richard; Núñez Ramírez, Nicky Alberto; Zúñiga Rodríguez, Leonardo Cesar
Advisor(s): Miranda Arica, Víctor Miguel
Keywords: Pequeñas y medianas empresas--Perú; Servicios digitales; Comercio electrónico; Innovaciones tecnológicas
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 21-Nov-2022
Institution: Pontificia Universidad Católica del Perú
Abstract: Las Pymes que desarrollan actividades de comercio exterior adolecen de
conocimientos técnicos, escasa capacidad de financiamiento y alto grado de informalidad. En
la mayoría de las ocasiones esto los obliga a contratar servicios de operadores de comercio
exterior que no brindan las garantías necesarias, con la intención de reducir sus costos, lo que
repercute en pérdidas económicas, deterioro de la imagen y relación con sus clientes.
Aplicando la metodología Design Thinking se demostró que el segmento Pyme
muestra un gran interés en la contratación de un servicio integral, que brinde seguridad en sus
procesos de importación y exportación, agrupando los servicios del Banco de Crédito del
Perú, Ransa Comercial y Pacífico Compañía de Seguro y Reaseguros, los cuales pertenecen a
uno de los grupos económicos más sólidos del país. En la presente investigación se propone
un ecosistema digital de comercio exterior para las pymes enlazando los procesos de estos
tres actores, ofreciendo una propuesta de valor disruptiva y sostenible a los empresarios que
ejercen la actividad de los negocios internacionales.
De esta manera, ante la solución propuesta se proyecta un seguro escalamiento al
resto de las instituciones financieras del país sosteniendo las necesidades de las pymes en
optimizar sus recursos, evitando gastos innecesarios, ahorrando tiempo, brindando seguridad
y confianza de acuerdo con los términos pactados entre el importador y exportador.
The small and medium-sized enterprises (SMEs) that develop foreign trade activities lack technical knowledge or expertise, a shortage of financial support, and a high-level informality. In most cases, this situation forces them to hire foreign trade operators’ services that don't provide the required guarantees for the job, trying to reduce their costs, they get back instead repercussions in financial losses, damage to the corporate image, and the relationship with their clients. Implementing the Design Thinking methodology, it went proven that the SME segment shows great interest in the recruiting of comprehensive services providing security in the export-import processes by grouping the following banks: Banco de Crédito del Perú (BCP), Ransa Comercial, and Pacifico Compañía de Insurance, and Reinsurance services. They belong to one of the most solid economic groups in the country. This research proposed a digital foreign trade ecosystem for SMEs, linking the processes of these three factors, offering a disruptive and sustainable value proposal to entrepreneurs who practice international business activities. In this way, noticing the proposed solution, a safe escalation to the remaining of the country's financial institutions is drafted in a future projection, supporting the needs of SMEs in optimizing resources, avoiding unnecessary expenses, saving time, and granting security and confidence according to the terms agreed between the importer and exporter.
The small and medium-sized enterprises (SMEs) that develop foreign trade activities lack technical knowledge or expertise, a shortage of financial support, and a high-level informality. In most cases, this situation forces them to hire foreign trade operators’ services that don't provide the required guarantees for the job, trying to reduce their costs, they get back instead repercussions in financial losses, damage to the corporate image, and the relationship with their clients. Implementing the Design Thinking methodology, it went proven that the SME segment shows great interest in the recruiting of comprehensive services providing security in the export-import processes by grouping the following banks: Banco de Crédito del Perú (BCP), Ransa Comercial, and Pacifico Compañía de Insurance, and Reinsurance services. They belong to one of the most solid economic groups in the country. This research proposed a digital foreign trade ecosystem for SMEs, linking the processes of these three factors, offering a disruptive and sustainable value proposal to entrepreneurs who practice international business activities. In this way, noticing the proposed solution, a safe escalation to the remaining of the country's financial institutions is drafted in a future projection, supporting the needs of SMEs in optimizing resources, avoiding unnecessary expenses, saving time, and granting security and confidence according to the terms agreed between the importer and exporter.
Link to repository: http://hdl.handle.net/20.500.12404/23826
Discipline: Administración Estratégica de Empresas
Grade or title grantor: Pontificia Universidad Católica del Perú. CENTRUM
Grade or title: Maestro en Administración Estratégica de Empresas
Juror: Nicolás Andrés Núñez Morales; Juan O'Brien Caceres; Victor Miguel Miranda Arica
Register date: 21-Nov-2022
This item is licensed under a Creative Commons License