Bibliographic citations
Bazán, K., Borja, F., Carrillo, J. (2024). Identificación de las variables que influyen en la aceptación de los precios de los nuevos productos de las empresas emprendedoras participantes de las ferias itinerantes en Lima Metropolitana [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/27197
Bazán, K., Borja, F., Carrillo, J. Identificación de las variables que influyen en la aceptación de los precios de los nuevos productos de las empresas emprendedoras participantes de las ferias itinerantes en Lima Metropolitana []. PE: Pontificia Universidad Católica del Perú; 2024. http://hdl.handle.net/20.500.12404/27197
@mastersthesis{renati/27229,
title = "Identificación de las variables que influyen en la aceptación de los precios de los nuevos productos de las empresas emprendedoras participantes de las ferias itinerantes en Lima Metropolitana",
author = "Carrillo Erquinio, Johanna Denisse",
publisher = "Pontificia Universidad Católica del Perú",
year = "2024"
}
In Peru, there is limited availability of data regarding the factors that impact the price acceptance of new products, specifically, of those emerging companies that participate in traveling fairs in metropolitan Lima. This means that entrepreneurs, due to lack of knowledge of these factors, may make inappropriate decisions or do not make the most of each sales opportunity. For this reason, this research was proposed, the main objective of which was to identify the variables that influence the price acceptance of the new products of the entrepreneurial companies participating in the traveling fairs in Metropolitan Lima. A qualitative methodology was designed applied to final consumers, participating entrepreneurs and marketing specialists. In turn, a transversal and non-experimental quantitative methodology was designed among final consumers. According to the findings identified in consumers, the three reasons they consider that encourage the acceptance of prices for new products are: quality, which is difficult to find elsewhere and that it is a unique and innovative product. From the entrepreneurs' point of view, the highlighted reasons were product innovation, its sustainability and the availability of offers and promotions. From the point of view of marketing experts, product presentation, quality, and sustainability are key factors. In addition, the influence of the seller's friendly treatment is also important but to a lesser extent.
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