Bibliographic citations
Olguín, L., (2014). De identidades y no de propuestas: memoria y atribución en la construcción del sujeto político en el debate presidencial entre Keiko Fujimori y Ollanta Humala [Tesis, Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/5249
Olguín, L., De identidades y no de propuestas: memoria y atribución en la construcción del sujeto político en el debate presidencial entre Keiko Fujimori y Ollanta Humala [Tesis]. PE: Pontificia Universidad Católica del Perú; 2014. http://hdl.handle.net/20.500.12404/5249
@mastersthesis{renati/25758,
title = "De identidades y no de propuestas: memoria y atribución en la construcción del sujeto político en el debate presidencial entre Keiko Fujimori y Ollanta Humala",
author = "Olguín Valencia, Luis Manuel Augusto",
publisher = "Pontificia Universidad Católica del Perú",
year = "2014"
}
Based on core concepts and analytical tools developed within the field of Discursive Psychology (especially, Potter & Wetherell, 1987; Edwards & Potter, 1992; and Edwards, 1997), the researcher offers a thorough analysis of political identity construction in the 2011 Peruvian presidential debate between Keiko Fujimori and Ollanta Humala. Discursive Psychology is a relatively recent strand within qualitative discourse research in Social Psychology. Its methodological approach puts language in a central lieu by analyzing talk in actual interactional and ecological settings in order to provide a detailed account of the rhetorical and action-oriented functions of properly respecified psychological elements. The persuasive interest and according rhetorical configuration of political discourse in electoral debates has been shown by different authors (Benoit, 1999; Benoit et al. 2002; Billig, 1987, 1991; Condor, Taliega & Billig, 2013). Particularly, Blas-Arroyo (1998, 1999, 2003, 2010, 2011) has shown the agonistic and confrontational preference in the rhetoric of face-to-face presidential debates. The main goal of this work consists in showing how memory and attribution serve particular rhetorical purposes and construct political identity within the Peruvian presidential debate held between Keiko and Ollanta. In order to do so, the researcher examines, first, the rhetorical use of descriptions, offered by Ollanta, from Alberto Fujimori’s government in order to establish a unique and factual memory to confront Kieko Fujimori as a candidate; second, the analysis focuses on Keiko’s ostensive attribution of inconsistency and contradiction against Humala by means of contrasting carefully selected episodes from his past and constituting her own identity through opposition to this agonistic construction; and, lastly, the researcher inspects the construction of identity that emerges from successive “subject positions” (Davies & Harré, 1990) that both candidates display for oneself and the other even when proposals are being offered. The analysis as a whole leads us to conclude, according to the literature, that political persona is an emergent product of interaction and depends on the particular rhetorical purposes set by the institution.
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