Bibliographic citations
Salazar, M., (2012). Planificación estratégica para empresas generadoras de proyectos inmobiliarios: caso Empresa Constructora SSK Montajes e Instalaciones SAC [Tesis, Universidad Nacional de Ingeniería]. http://hdl.handle.net/20.500.14076/1225
Salazar, M., Planificación estratégica para empresas generadoras de proyectos inmobiliarios: caso Empresa Constructora SSK Montajes e Instalaciones SAC [Tesis]. : Universidad Nacional de Ingeniería; 2012. http://hdl.handle.net/20.500.14076/1225
@mastersthesis{renati/255412,
title = "Planificación estratégica para empresas generadoras de proyectos inmobiliarios: caso Empresa Constructora SSK Montajes e Instalaciones SAC",
author = "Salazar Paredes, Marcos",
publisher = "Universidad Nacional de Ingeniería",
year = "2012"
}
The design of proposals based on Strategic Planning for a business generating real estate projects that meet and adapt to the construction business in Lima city, led us to investigate, Strategic Business Planning-generating real estate projects: SSK construction case, in order to provide business managers with tools necessary and important within the administration, where you can apply different management skills and techniques for solving a plurality of real estate projects with excellent strategic planning to strengthen the economy and create jobs around the construction industry and real estate projects. With this purpose bibliography used research methods, documentary and field, through internet and observation, using techniques such as file cards, check out works, interviews, surveys such as: Meeting of working groups, internal situational analysis, strength and weaknesses matrix (internal analysis factor), external situational analysis, array of opportunities and threats (external factor analysis), priority of weaknesses with an impact (high-medium), parent of priority of weaknesses with high-impact to the actors involved in the issue. The result was a proposed for strategic planning of companies generating real estate projects, which may be applied and considered in the construction business, consists of: Strategic Plan Goals (general and specific), vision, mission, corporate values, strategic plans by functional area (General Management, Technical Management, Management Marketing, Administrative and Financial Management) and a strategic map for the company.
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