Bibliographic citations
Murguía, L., (2016). Gestión de innovación en agronegocios para aumentar la competitividad de la Cooperativa Café Perú en la provincia de Chanchamayo [Tesis, Universidad Nacional Agraria La Molina]. https://hdl.handle.net/20.500.12996/2734
Murguía, L., Gestión de innovación en agronegocios para aumentar la competitividad de la Cooperativa Café Perú en la provincia de Chanchamayo [Tesis]. : Universidad Nacional Agraria La Molina; 2016. https://hdl.handle.net/20.500.12996/2734
@mastersthesis{renati/247997,
title = "Gestión de innovación en agronegocios para aumentar la competitividad de la Cooperativa Café Perú en la provincia de Chanchamayo",
author = "Murguía Céspedes, Luis Alberto",
publisher = "Universidad Nacional Agraria La Molina",
year = "2016"
}
The aim of the research is to measure the efficiency of the management of innovation in the cooperative Café Peru dedicated to the collection, sale and distribution of premium coffee to bring actions innovation to increase competitiveness. The research is descriptive-correlational not experimental and cross-sectional design. The methodology used is the survey, using a structured questionnaire with a sample of 28 owners of mini farms coffee producers. The study results show environment variable relates to competitiveness because traders demand more security products in the collection process (less fungicides, insecticides), providing added value and resale to end customers. It is recommended that the coffee, are trained in process improvement environment for international certifications and can export to countries that have this product (higher average prices).
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