Bibliographic citations
Muñante, G., (2021). Implementación de un sistema de gestión por indicadores en el control de ventas de un ecommerce - Marketplace [Universidad Nacional Agraria La Molina]. https://hdl.handle.net/20.500.12996/5525
Muñante, G., Implementación de un sistema de gestión por indicadores en el control de ventas de un ecommerce - Marketplace []. PE: Universidad Nacional Agraria La Molina; 2021. https://hdl.handle.net/20.500.12996/5525
@misc{renati/246817,
title = "Implementación de un sistema de gestión por indicadores en el control de ventas de un ecommerce - Marketplace",
author = "Muñante Castro, Guido Oswaldo",
publisher = "Universidad Nacional Agraria La Molina",
year = "2021"
}
The present work, elaborated according to the guidelines of Resolution N° 00119-2020-CUUNALM and the descriptive method, exposes the problems and the implementation of a management system by indicators for sales control. This system is implemented in 2019 in the e-commerce company Lumingo, marketplace of “Grupo El Comercio“. This ecommerce, in 2019, was growing 250% in sales compared to the previous period, and there were problems such as, for example, no control of the conversion rate of visits to the page, approval problems with payment gateways, customer dissatisfaction with the service, etc., without reliable measurement mechanisms. In consideration of the diagnosis, the general management saw the need to implement this system, which should reflect in a quantitative way the fulfillment of the established objectives. The undersigned professional, as operations analyst and analytical support of the general management, followed the guidelines of the application of the Deming cycle as continuous improvement and the SMART methodology as a method to determine the indicators and then the management of the results. With the application of these methodologies, it was possible to establish the necessary KPIs for sales control, such as, for example, identifying the percentage of approvals of payment gateways, the conversion rate into sales of visits to the platform, the percentage of on-time deliveries, among others, which became an indispensable support in management decision making, thus achieving sales control and establishing ASAP strategies. This led to the conclusion that the implementation of an indicator-based management system reflects the performance of the organization, provides visibility of the results and supports strategies to ensure the fulfillment of sales and customer satisfaction
This item is licensed under a Creative Commons License