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Becerra, G., Duran, A., Leon, S., Lopez, Y. (2023). Plan estratégico para la empresa Mobile Games : 2022-2026 [Universidad del Pacífico]. https://hdl.handle.net/11354/3798
Becerra, G., Duran, A., Leon, S., Lopez, Y. Plan estratégico para la empresa Mobile Games : 2022-2026 []. PE: Universidad del Pacífico; 2023. https://hdl.handle.net/11354/3798
@mastersthesis{renati/237683,
title = "Plan estratégico para la empresa Mobile Games : 2022-2026",
author = "Lopez Asencios, Yanet Milagros",
publisher = "Universidad del Pacífico",
year = "2023"
}
Title: Plan estratégico para la empresa Mobile Games : 2022-2026
Authors(s): Becerra Abregu, Gabriel Alfonso; Duran Valverde, Andrea Yulissa; Leon Aranda, Sergio Rafael; Lopez Asencios, Yanet Milagros
Advisor(s): Flores Castro, Alejandro
OCDE field: http://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: Jan-2023
Institution: Universidad del Pacífico
Abstract: En el período 2015-2021, la estrategia de Mobile Games se enfocó en ser líderes en costos, para lo cual se desarrolló tecnologías 1 y 3, de manera principal para el mercado chino. Sin embargo, ocupa solo el 2.6% del total de smartphones en China, pues compite con corporaciones como BBK Electronics Corp. Ltd., Iphone y Xiaomi que, debido a la gran producción de smartphones de gama media, tienen mejores negociaciones. Por lo tanto, el poder frente a los proveedores es bajo. El problema que enfrenta la empresa es que tanto la tecnología 1 como la 3 serán obsoletas y, en un futuro próximo, el mercado de estas tecnologías se reducirá de modo drástico, razón por la cual es necesario cambiar a la tecnología 5G. Esta tecnología revolucionará los mercados en los próximos años.
From 2015 to 2021, the Mobile Games strategy was focused on being cost leaders, developing technologies 1 and 3 mainly for the Chinese market; However, we occupy only 2.6% of the total number of smartphones in China, competing with corporations such as BBK Electronics Corp Ltd, Iphone and Xiaomi, which due to the large production with mid-range smartphones have better negotiations and therefore our power against the providers is low. The problem our company faces is that both Technology 1 and 3 are becoming obsolete and soon, the market for these technologies will be drastically reduced, which is why it is necessary to change to 5G Technology, this technology will be the one that will revolutionize the markets in the coming years.
From 2015 to 2021, the Mobile Games strategy was focused on being cost leaders, developing technologies 1 and 3 mainly for the Chinese market; However, we occupy only 2.6% of the total number of smartphones in China, competing with corporations such as BBK Electronics Corp Ltd, Iphone and Xiaomi, which due to the large production with mid-range smartphones have better negotiations and therefore our power against the providers is low. The problem our company faces is that both Technology 1 and 3 are becoming obsolete and soon, the market for these technologies will be drastically reduced, which is why it is necessary to change to 5G Technology, this technology will be the one that will revolutionize the markets in the coming years.
Link to repository: https://hdl.handle.net/11354/3798
Discipline: Administración
Grade or title grantor: Universidad del Pacífico. Escuela de Postgrado
Grade or title: Magíster en Administración
Juror: Lam Reyes, Patricia; Maguiña Aliaga, José Martín; Otiniano Carbonell, Martín Carlos
Register date: 13-Mar-2023
This item is licensed under a Creative Commons License