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Apolinares, R., Cabrera, M., Costta, G., Espinoza, J., Refulio, B. (2022). Plan de negocios: YouBike, comercializador de bicicletas [Universidad del Pacífico]. https://hdl.handle.net/11354/3560
Apolinares, R., Cabrera, M., Costta, G., Espinoza, J., Refulio, B. Plan de negocios: YouBike, comercializador de bicicletas []. PE: Universidad del Pacífico; 2022. https://hdl.handle.net/11354/3560
@mastersthesis{renati/236705,
title = "Plan de negocios: YouBike, comercializador de bicicletas",
author = "Refulio Polo, Benny Alberto",
publisher = "Universidad del Pacífico",
year = "2022"
}
Title: Plan de negocios: YouBike, comercializador de bicicletas
Authors(s): Apolinares Fernandez, Ronald; Cabrera Aquije, Milthon Gerardo; Costta Silva, Giancarlo Gabriel; Espinoza Ortega, Joze Antonio; Refulio Polo, Benny Alberto
Advisor(s): Flores Castro, Alejandro
Keywords: Planes de negocios; Bicicletas; Administración
OCDE field: http://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: May-2022
Institution: Universidad del Pacífico
Abstract: El presente plan de negocio analiza y desarrolla la estrategia para ejecutar el proyecto empresarial YouBike Perú por un periodo de cinco años que comprende el periodo 2022 - 2026, en la ciudad de Lima, cuya finalidad es la comercialización de bicicletas de media y alta gama, ofreciendo un servicio personalizado en los segmentos competición, montaña y rendimiento. Para ello, la estrategia de ingreso al mercado será la de enfoque en diferenciación.
This business plan analyzes and develops the strategy to execute the YouBike Peru business project for a period of five years from 2022 to 2026 in Lima city. Its purpose is the sale of medium and high range bicycles, offering a personalized service in the competition, mountain and endurance segments. To achieve this, the strategy for entry into the market will be focused on differentiation.
This business plan analyzes and develops the strategy to execute the YouBike Peru business project for a period of five years from 2022 to 2026 in Lima city. Its purpose is the sale of medium and high range bicycles, offering a personalized service in the competition, mountain and endurance segments. To achieve this, the strategy for entry into the market will be focused on differentiation.
Link to repository: https://hdl.handle.net/11354/3560
Discipline: Administración
Grade or title grantor: Universidad del Pacífico. Escuela de Postgrado
Grade or title: Magíster en Administración
Juror: Lafosse Quintana, Wilfredo; Lam Reyes, Patricia; Carrillo Acosta, Jorge Ernesto
Register date: 9-Sep-2022
This item is licensed under a Creative Commons License
