Bibliographic citations
Pardo, P., Tuesta, E. (2021). Estudio de prefactibilidad para la fabricación y comercialización de shampoo anti frizz en barra a base de canela (Cinnamomum verum) y miel (Apis mellifera) [Universidad de Lima]. https://hdl.handle.net/20.500.12724/13779
Pardo, P., Tuesta, E. Estudio de prefactibilidad para la fabricación y comercialización de shampoo anti frizz en barra a base de canela (Cinnamomum verum) y miel (Apis mellifera) []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/13779
@misc{renati/236284,
title = "Estudio de prefactibilidad para la fabricación y comercialización de shampoo anti frizz en barra a base de canela (Cinnamomum verum) y miel (Apis mellifera)",
author = "Tuesta Montoya, Estefany Beatriz",
publisher = "Universidad de Lima",
year = "2021"
}
The following project seeks to evaluate the economical, technical, social and environmental viability of implementing a cinnamon and honey anti frizz bar shampoo factory for both processing and retailer. First, we defined as a target audience adult population between 18 and 55 years old from Lima Metropolitana which also belong in the A, B and C1 SES (Socioeconomic Status) from the zones 4,6 and 7, since the product will have a wider reach within this demographic segment. The company will take a value-added pricing strategy, besides relying on suppliers and third-party services to boost sales. We also quantified the demand, estimating 389,374 units by the project's first running year. Second, about the location, the factory will be established in Lima Metropolitana, in the district of San Juan de Lurigancho because of its greater economic activity rate and its low-priced land. Third, about the factory’s capacity, we resolved on the kneading machine as the limitant technology for the project, with a maximum supply of 676,119 units a year. Regarding the finance and economics evaluation, the required investment for the project is S/ 3,648,400 from which a 40% will be financed by a 10, 25% effective rate, generating a 15.54% real profit, a 3,648,400 NVP and a 59.6% IRR. In addition, the project has a 2 years, 2 months and 25 days of payback period. At last, about the social evaluation, we have estimated the actual aggregate value in S/ 13,124,291 throughout the 5 years of the project's extent, which shows the contribution of the project to the country’s economic growth.
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