Look-up in Google Scholar
Full metadata record
Flores Pérez, Alberto Enrique
Caycho Vilchez, Winter Aaron
Cespedes Olaya, Duvant Alfonso
2022-12-06T15:42:49Z
2022-12-06T15:42:49Z
2022
Caycho Vilchez, W. A. & Cespedes Olaya, D. A. (2022). Structural characterization of ecommerce for its growth and development in Peru [Tesis para optar el Título Profesional de Ingeniero Industrial, Universidad de Lima]. Repositorio institucional de la Universidad de Lima. https://hdl.handle.net/20.500.12724/17150 (es_PE)
https://hdl.handle.net/20.500.12724/17150
The objective of this study was to determine those key variables or factors that characterize ecommerce in Peru and will drive its growth and development to reach the turnover levels of the main Latin American economies. In this sense, a PEST analysis was conducted to identify the most relevant variables of the system studied. Then, based on an exploratory and descriptive design, a structural analysis (French strategic foresight technique) was carried out with the participation of 5 experts in ecommerce and digital media. Likewise, the MICMAC tool (Matrix of Cross Impacts Multiplication Applied to a Classification) was used to determine the levels of motricity and dependency of each proposed variable. The results identified consumer electronics culture as the most sensitive variable and, to a lesser extent, the variables of ecommerce application development, consumer banking and consumer distrust. Furthermore, it was found that the COVID 19 pandemic has had a positive impact on the adoption of ecommerce in Peru. Finally, this study constitutes a starting point for the planning and design of future scenarios for the behavior of the ecommerce system in Peru in the medium and long term. (en_EN)
application/pdf
spa
Universidad de Lima (es_PE)
info:eu-repo/semantics/openAccess (*)
https://creativecommons.org/licenses/by-nc-sa/4.0/ (*)
Repositorio Institucional Ulima
Universidad de Lima
Crecimiento económico (es_PE)
Comercio electrónico (es_PE)
Economic development (es_PE)
Electronic commerce (es_PE)
Perú (es_PE)
Ingeniería industrial / Ingeniería de negocios (es_PE)
Structural characterization of ecommerce for its growth and development in Peru (es_PE)
info:eu-repo/semantics/bachelorThesis
Universidad de Lima. Facultad de Ingeniería y Arquitectura (es_PE)
Ingeniería Industrial (es_PE)
Título profesional (es_PE)
Ingeniero Industrial (es_PE)
PE (es_PE)
https://purl.org/pe-repo/ocde/ford#2.11.04
http://purl.org/pe-repo/renati/level#tituloProfesional (*)
9278816
https://orcid.org/0000-0003-0813-0662
73175775
72130332
722026
Collao Diaz, Martin Fidel
Flores Pérez, Alberto Enrique
Salazar Medina, Nicolás Francisco
https://purl.org/pe-repo/renati/type#tesis (*)
Privada asociativa



This item is licensed under a Creative Commons License Creative Commons