Bibliographic citations
Benavente, E., Espinoza, C. (2021). Estudio de prefactibilidad para la instalación de una cadena de restaurantes de comida rápida especializada en papa (Solanum tuberosum), camote (Ipomoea batatas) y yuca (Manihot esculenta) [Universidad de Lima]. https://hdl.handle.net/20.500.12724/13766
Benavente, E., Espinoza, C. Estudio de prefactibilidad para la instalación de una cadena de restaurantes de comida rápida especializada en papa (Solanum tuberosum), camote (Ipomoea batatas) y yuca (Manihot esculenta) []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/13766
@misc{renati/234888,
title = "Estudio de prefactibilidad para la instalación de una cadena de restaurantes de comida rápida especializada en papa (Solanum tuberosum), camote (Ipomoea batatas) y yuca (Manihot esculenta)",
author = "Espinoza Puerta, Carlos Alberto",
publisher = "Universidad de Lima",
year = "2021"
}
The study evaluates the market, technical, economic and social viability for the creation of a gastronomic chain specializing in tubers. These first two locations of the project will be located in Metropolitan Lima and will provide an innovative concept in which potatoes, sweet potatoes and cassava will be accompanied by toppings and drinks to be chosen by the consumer. The products to be sold will be aimed at people between 18 and 35 years living in Metropolitan Lima and belong to socioeconomic levels A, B and C1. With this, the best location of the two premises is evaluated, which turned out to be Surco and San Miguel after making a ranking of factors. The sale of the combos will be face-to-face and a push strategy will be used to seek to build a relationship and customer loyalty, offering different promotions to attract the public due to the high competition that exists. Taking into account the segmentation indicated above, an annual demand of 31,576,227 combos is projected for the fifth year of the project, of which the project will satisfy 447,990 combos. The machinery necessary to implement the project is relatively easy to achieve due to the impact that fast food chains have on the market and the large number of suppliers that are located. Finally, the total investment will be S /. 300,745, of which 40% will be financed through a bank and the remaining 60% will be own capital. With this, positive indicators are obtained in the VANE = S /. 380,954 and VANF = S /. 394,706; also in the IRR E= 50.07% and IRR F= 69.07% which are higher than the COK (13.52%) and the WACC (11.47%).
This item is licensed under a Creative Commons License