Bibliographic citations
Silva, H., (2022). La resiliencia y el desempeño de las microempresas en épocas de COVID-19: un estudio del rubro de confección y comercialización de prendas de vestir en el Emporio Comercial de Gamarra [Universidad del Pacífico]. https://hdl.handle.net/11354/3553
Silva, H., La resiliencia y el desempeño de las microempresas en épocas de COVID-19: un estudio del rubro de confección y comercialización de prendas de vestir en el Emporio Comercial de Gamarra []. PE: Universidad del Pacífico; 2022. https://hdl.handle.net/11354/3553
@misc{renati/234541,
title = "La resiliencia y el desempeño de las microempresas en épocas de COVID-19: un estudio del rubro de confección y comercialización de prendas de vestir en el Emporio Comercial de Gamarra",
author = "Silva Torralva, Hans Jhordan",
publisher = "Universidad del Pacífico",
year = "2022"
}
The aim of the study is to determine the relationship between the resilience and the performance of microenterprises in the field of clothing manufacturing and marketing in times of COVID-19 in the Commercial Emporium of Gamarra from the perspective of microentrepreneurs. The research was developed with a quantitative approach and a correlational scope. A questionnaire was developed to measure the perceptions of each variable under study and the survey was used as a technique for data collection. The instrument was applied to a sample of 147 microentrepreneurs from the commercial sector of the Gamarra emporium. The results of the study show that each of the dimensions of organizational resilience - resilient ethics, situational awareness, management of key vulnerabilities and adaptability - presents a positive association with the organizational performance variable. The implications of the research may lead the interest groups of the population studied to define future strategic actions that can be applied in similar realities of uncertainty and adversity as the one experienced in the context of the pandemic.
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