Bibliographic citations
Zavala, S., (2023). Diagnóstico y desarrollo de un plan comercial para recuperar la participación de mercado de una empresa farmacéutica internacional en el sector público peruano [Universidad del Pacífico]. https://hdl.handle.net/11354/3986
Zavala, S., Diagnóstico y desarrollo de un plan comercial para recuperar la participación de mercado de una empresa farmacéutica internacional en el sector público peruano []. PE: Universidad del Pacífico; 2023. https://hdl.handle.net/11354/3986
@misc{renati/234371,
title = "Diagnóstico y desarrollo de un plan comercial para recuperar la participación de mercado de una empresa farmacéutica internacional en el sector público peruano",
author = "Zavala Echevarría, Stefania de Jesús",
publisher = "Universidad del Pacífico",
year = "2023"
}
The arrival of COVID-19 implied a series of challenges for society and organizations worldwide, and companies had to react quickly to the changes they were facing. The pharmaceutical industry was the one that had the greatest impact on these new changes, in terms of a rapid response to the requirements of this new disease, guaranteeing the supply of goods and increasing investment for this industry. In the current scenario, many companies have gained or lost market share, and some have even disappeared. In this context, the present paper seeks to develop a commercial improvement plan for a pharmaceutical company to recover market share, through the application of a Business Intelligence tool for a better knowledge of the market and to generate an action plan for the loss of market share.
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