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Pinto, R., (2021). Estudio de prefactibilidad para la instalación de una planta productora de calzado de cuero para damas [Universidad de Lima]. https://hdl.handle.net/20.500.12724/13802
Pinto, R., Estudio de prefactibilidad para la instalación de una planta productora de calzado de cuero para damas []. PE: Universidad de Lima; 2021. https://hdl.handle.net/20.500.12724/13802
@misc{renati/234353,
title = "Estudio de prefactibilidad para la instalación de una planta productora de calzado de cuero para damas",
author = "Pinto Pastor, Reibel",
publisher = "Universidad de Lima",
year = "2021"
}
Title: Estudio de prefactibilidad para la instalación de una planta productora de calzado de cuero para damas
Authors(s): Pinto Pastor, Reibel
Advisor(s): León Gambetta Martín Arranz, Álvaro
Keywords: Footwear; Leather; Women; Prefeasibility studies; Industrial projects; Calzado; Cuero; Mujeres; Proyectos industriales; Estudios de prefactibilidad
OCDE field: https://purl.org/pe-repo/ocde/ford#2.11.04
Issue Date: 2021
Institution: Universidad de Lima
Abstract: El presente estudio de prefactibilidad para la instalación de una planta productora de calzado para damas analizará la viabilidad para su instalación y puesta en marcha, buscando ofrecer un producto a base de un material natural: cuero. El par de zapatos se enfoca en la población femenina mayor a 18 años de los niveles socioeconómicos A, B y C de distritos de Lima moderna; esto debido a la gran demanda a la hora de realizar compras exitosas por internet. La demanda del proyecto ha sido calculada tomando como referencia fuentes secundarias como las publicaciones de la base de datos Veritrade y el Anuario Estadístico PYME Produce. Se ha segmentado geográficamente, socioeconómicamente y psico gráficamente para poder obtener la demanda de mercado. Para la demanda de mercado se ha tomado la tercera parte de participación de la marca Hush Puppies el año 2019. La localización de la planta es propuesta en el distrito de Lurín. Dicho distrito ofrece una gran cantidad de locales industriales para la compra y para el alquiler. Este se encuentra aproximadamente a 45 minutos de los distritos objetivos de mercado. Ofrece además los costos de alquiler más baratos en el mercado. En cuanto a la ingeniería del producto se ha visto por conveniente optar por la adquisición de las máquinas de mayor costo, disponibilidad de repuestos y servicio de mantenimiento en el mercado: Albeco, empresa distribuidora de marcas reconocidas en el sector leather footwear es además del proveedor un socio estratégico para la organización: es el proveedor de mantenimiento reactivo y de repuestos. Para el análisis económico y financiero se han realizado los flujos de fondo respectivos los cuales han arrojado criterios económicos y criterios financieros favorables los cuales justifican al proyecto económica y financieramente viable.
This prefactibility study for the instalation of a woman’s natural leather footwear factory will analize the feasibility of its installation and start-up, seeking to offer a product based on a natural material: leather. The pair of shoes is focused on the female population older than 18 years of the socioeconomic levels A, B and C of the districts of modern Lima due to its high demand when making successful purchases online. The demand for the project has been calculated taking as reference secondary sources such as the publications of the Veritrade and Produce databases. It has been segmented geographically, socio-economically and psychographically in order to obtain market demand. For the market demand the participation of the Hush Puppies brand was used. The location of the plant is proposed in the district of Lurin. This district offers a large number of industrial premises for purchase and for rent. This is approximately 45 minutes from the target market districts. It also offers the cheapest rental costs on the market. The location of the plant is proposed in the district of Lurin. This district offers a large number of industrial premises for purchase and for rent. This is approximately 45 minutes from the target market districts. It also offers the cheapest rental costs on the market. Regarding the engineering of the product, it has been seen as convenient to opt for the acquisition of the highest quality machines on the market: Albeco, a distributor of recognized brands in the leather footwear sector, is in addition to the supplier a strategic partner for the organization: the supplier of reactive maintenance and spare parts. For the economic and financial analysis, the respective fund flows have been carried out, which have yielded favorable economic and financial criteria which justify the economically and financially viable project.
This prefactibility study for the instalation of a woman’s natural leather footwear factory will analize the feasibility of its installation and start-up, seeking to offer a product based on a natural material: leather. The pair of shoes is focused on the female population older than 18 years of the socioeconomic levels A, B and C of the districts of modern Lima due to its high demand when making successful purchases online. The demand for the project has been calculated taking as reference secondary sources such as the publications of the Veritrade and Produce databases. It has been segmented geographically, socio-economically and psychographically in order to obtain market demand. For the market demand the participation of the Hush Puppies brand was used. The location of the plant is proposed in the district of Lurin. This district offers a large number of industrial premises for purchase and for rent. This is approximately 45 minutes from the target market districts. It also offers the cheapest rental costs on the market. The location of the plant is proposed in the district of Lurin. This district offers a large number of industrial premises for purchase and for rent. This is approximately 45 minutes from the target market districts. It also offers the cheapest rental costs on the market. Regarding the engineering of the product, it has been seen as convenient to opt for the acquisition of the highest quality machines on the market: Albeco, a distributor of recognized brands in the leather footwear sector, is in addition to the supplier a strategic partner for the organization: the supplier of reactive maintenance and spare parts. For the economic and financial analysis, the respective fund flows have been carried out, which have yielded favorable economic and financial criteria which justify the economically and financially viable project.
Link to repository: https://hdl.handle.net/20.500.12724/13802
Discipline: Ingeniería Industrial
Grade or title grantor: Universidad de Lima. Facultad de Ingeniería y Arquitectura
Grade or title: Ingeniero Industrial
Juror: Arroyo Gordillo, Pedro; León-Gambetta Martín-Arranz, Álvaro; Montoya Ramírez, Manuel; Seminario García, Juan Carlos
Register date: 10-Aug-2021
This item is licensed under a Creative Commons License