Bibliographic citations
Araujo, D., Palma, E. (2023). Marketing relacional y fidelización de los clientes en la Empresa Individual de Responsabilidad Limitada Pale Consultores Cusco - 2022 [Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/5931
Araujo, D., Palma, E. Marketing relacional y fidelización de los clientes en la Empresa Individual de Responsabilidad Limitada Pale Consultores Cusco - 2022 []. PE: Universidad Andina del Cusco; 2023. https://hdl.handle.net/20.500.12557/5931
@misc{renati/22998,
title = "Marketing relacional y fidelización de los clientes en la Empresa Individual de Responsabilidad Limitada Pale Consultores Cusco - 2022",
author = "Palma Quispe, Estyber Royber",
publisher = "Universidad Andina del Cusco",
year = "2023"
}
The objective of this research work was to determine the relationship between relationship marketing and customer loyalty in an Individual Limited Liability Company Pale Consultores Cusco - 2022. The methodology was based on a basic type study, quantitative approach, correlational level, Non-experimental, cross-sectional design, the population consisted of 200 clients, the sample was probabilistic, which constituted a total of 132 clients, the applied technique was the survey and the questionnaire was used as an instrument. It was obtained as a conclusion that it was determined through the statistical test of Spearman's Rho that relationship marketing is significantly related to customer loyalty in the Individual Limited Liability Company Pale Consultores Cusco with a correlation coefficient of 0.801 indicating that association between both variables is very strong direct positive; that is to say, at an efficient level of relationship marketing there will be an efficient level of customer loyalty; In the same way, even a deficient level of relationship marketing will have a deficient level of customer loyalty.
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