Bibliographic citations
Izquierdo, P., Ramírez, M. (2021). Estrategias de marketing mix y mejora en ventas de la empresa MariaJose Import E.I.R.L. para mercado de juguetes importados, 2021 [Tesis, Universidad Femenina del Sagrado Corazón]. http://hdl.handle.net/20.500.11955/944
Izquierdo, P., Ramírez, M. Estrategias de marketing mix y mejora en ventas de la empresa MariaJose Import E.I.R.L. para mercado de juguetes importados, 2021 [Tesis]. PE: Universidad Femenina del Sagrado Corazón; 2021. http://hdl.handle.net/20.500.11955/944
@misc{renati/224825,
title = "Estrategias de marketing mix y mejora en ventas de la empresa MariaJose Import E.I.R.L. para mercado de juguetes importados, 2021",
author = "Ramírez Cienfuegos, María del Rosario",
publisher = "Universidad Femenina del Sagrado Corazón",
year = "2021"
}
This research work entitled: "Marketing mix strategies and improvement in sales of the company Mariajose Import E.I.R.L. for the imported toys market, 2021”, had the general objective of describing the influence of the marketing mix strategies in improving the sales of the company Mariajose Import E.I.R.L. in the Peruvian market of imported toys for the year 2021. The methodology that was used had a quantitative approach, with a type of applied research, descriptive - correlational level and the research design is nonexperimental. The population consisted of 198 customers who made purchases in the last month (October 2021) and the sample was made up of 37 customers, the same ones who were selected using the probabilistic sampling method, to which the survey technique was applied, using as instrument the questionnaire. The main result found in the present investigation is that the marketing mix strategies do not significantly influence the improvement of the sales of the company Mariajose Import E.I.R.L. in the Peruvian market of imported toys for the year 2021.
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