Bibliographic citations
Flores, D., Sato, S., Altamiranda, L., Chang, J. (2024). Modelo ProLab: Sparklin, una Línea de Productos de Limpieza en Pastillas con Presentación Ecológica [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/28450
Flores, D., Sato, S., Altamiranda, L., Chang, J. Modelo ProLab: Sparklin, una Línea de Productos de Limpieza en Pastillas con Presentación Ecológica []. PE: Pontificia Universidad Católica del Perú; 2024. http://hdl.handle.net/20.500.12404/28450
@mastersthesis{renati/22191,
title = "Modelo ProLab: Sparklin, una Línea de Productos de Limpieza en Pastillas con Presentación Ecológica",
author = "Chang Balarezo, Jorge Ernesto",
publisher = "Pontificia Universidad Católica del Perú",
year = "2024"
}
Currently, from single-use plastics, lots of waste is generated, and these have as their final destination, in most cases, the seas and oceans of the world. While recycling is a frequently thought-about solution, the truth is that only 9% of plastics are recycled (National Geographic, 2022). This deficit between waste generation and recycling means that single- use plastics remain in the marine ecosystem, which will affect human beings' lives because of the release of microplastics that end up being part of the daily diet of existing marine fauna. Potential solutions to the problem are explored in this project with a focus on the household industry and cleaning products due to great opportunities because it is a massive category and where only 5% of the volume sold in presentations could be considered sustainable just for being refills. Using a mixed methodology to address the problem with Design Thinking and Lean Startup tools, keeping in mind the Lima context. First, an in-depth qualitative and quantitative investigation went done to define the target user and the main pain points in their purchasing and use experience of this category of products. Based on these findings, potential solutions went proposed and evaluated, which later became prototypes. Thanks to these solutions subjected to user testing in different iterations, lead to finding the MVP or Minimum Viable Product. The proposed solution objective is producing and marketing a line of surface cleaning products for the home to reduce single-use plastics. The four products that make up the line are a multipurpose cleaner, a degreaser, a glass cleaner, and a bathroom cleaner. These products come in a concentrated water-soluble tablet form. The differential advantage of this presentation is that, as it does not contain water, it does not require a bottle to be distributed and marketed. Instead, the user will be able to reuse a container they may have at home to dissolve the tablet and use it as a conventional product in a liquid state. The current market for cleaning products has become one of great interest after humanity has gone through the COVID-19 pandemic (Euromonitor, 2023). Finally, the last chapter of the document details how this project will achieve an NPV of S/ 2.9 million in five years and a measurable impact of 12 million fewer plastic bottles on the planet.
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