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Bernal, V., (2014). Calidad de los productos artesanales del mercado de Pisac y la satisfacción del turista. [Tesis, Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/2335
Bernal, V., Calidad de los productos artesanales del mercado de Pisac y la satisfacción del turista. [Tesis]. : Universidad Andina del Cusco; 2014. https://hdl.handle.net/20.500.12557/2335
@misc{renati/21566,
title = "Calidad de los productos artesanales del mercado de Pisac y la satisfacción del turista.",
author = "Bernal Torres, Víctor Albert",
publisher = "Universidad Andina del Cusco",
year = "2014"
}
Title: Calidad de los productos artesanales del mercado de Pisac y la satisfacción del turista.
Authors(s): Bernal Torres, Víctor Albert
Advisor(s): Vergara Valenza, Zoilo Ladislao
Issue Date: 12-Dec-2014
Institution: Universidad Andina del Cusco
Abstract: PLANTEAMIENTO DEL PROBLEMA
La actividad turística trae consigo diversos impactos que benefician y en muchos casos perjudican y lo importante consiste en que los beneficios sean mucho mayores que las pérdidas. El poblado de Pisac, está considerado actualmente como un atractivo de mucha importancia, por el Parque Arqueológico de Pisac y el mercado artesanal, conforma uno de los atractivos con mucha fuerza de atracción en el Valle Sagrado de los Incas, por estas razones es muy visitado por cientos de miles de turistas al año.
OBJETIVOS DE LA INVESTIGACIÓN.
OBJETIVO GENERAL.
Establecer el nivel de calidad de los productos artesanales del mercado de Pisac y la satisfacción del turista.
OBJETIVOS ESPECÍFICOS.
1. Elaborar un diagnóstico situacional sobre la importancia de los productos artesanales del mercado de Pisac para el turismo, principalmente en cuanto a platería y tejido.
2. Identificar el nivel de influencia de la calidad con valor agregado de los productos artesanales del mercado de Pisac en la satisfacción del turista.
HIPÓTESIS DE LA INVESTIGACIÓN.
HIPÓTESIS GENERAL.
El nivel de calidad de los productos artesanales del mercado de Pisac es bajo en relación al nivel de satisfacción del turista.
HIPÓTESIS OPERACIONALES.
1.- Los productos artesanales del mercado del Pisac tienen mucha importancia para el turismo nacional y extranjero, sin embargo, la calidad en referencia a la platería y textileria es bajo.
2.- El nivel de influencia se ve reflejado en la insatisfacción del turista, al adquirir un producto sin valor agregado o de baja calidad del mercado artesanalde Pisac.
MARCO TEORICO
• Teoría de la demanda turística
• Teoría de la oferta.
• Teoría de la oferta turística.
METODOLOGÍA DE LA INVESTIGACIÓN.
• TIPO DE INVESTIGACION.
Descriptivo
• NIVEL DE INVESTIGACION.
Nivel Teorético Medio
• DISEÑO DE LA INVESTIGACION.
Prospectivo
RESULTADO DE ENCUESTAS.
Prácticamente todos los turistas llevan algún recuerdo (artesanías) de su visita a este atractivo turístico. Lo que quiere decir que los productos artesanales del mercado de Pisac, están generando cierto malestar en los turistas
CONCLUSIONES
PRIMERA.- según el gráfico Nº 6 el 86.52 % de los artesanos encuestados manifiestan que no pueden garantizar que los productos son de buena calidad.
SEGUNDA.- El mercado típico artesanal de Pisac ha generado grandes cambios.
TERCERA.- según el Gráfico Nº 7 se puede evidenciar que prácticamente los
controles de calidad para los productos artesanales, no existen.
BIBLIOGRAFIA
1 BOULLON C. Roberto. Planificación del Espacio Turístico. Edit. Trillas. México. 1994. Pág. 32-34
2 DIAS MOSTO, Jorge. “Diccionario y Manual de Contabilidad y Administración”: Edit. de Libros Técnicos. Lima – Perú 1980 Pag. 14.
PROBLEM STATEMENT Tourist activity entails various impacts that benefit and in many cases harmful and what is important is that the benefits are much greater than the losses. Pisac, is currently considered an appeal of great importance, for the Archaeological Park of Pisac and the handicraft market, makes up one of the attractions with great force of attraction in the Sacred Valley of the Incas, for these reasons it is visited hundreds of thousands of tourists a year. RESEARCH OBJECTIVES. GENERAL PURPOSE. Set the quality of handicrafts market of Pisac and tourist satisfaction. SPECIFIC OBJECTIVES. 1. Develop a situational analysis of the importance of handicrafts market of Pisac for tourism, mainly in terms of silverware and tissue. 2. Identify the level of influence of quality value-added handicrafts market of Pisac in tourist satisfaction. RESEARCH ASSUMPTIONS. GENERAL ASSUMPTIONS. The quality of craft products Pisac market is low relative to the level of tourist satisfaction. OPERATING ASSUMPTIONS. 1. The handicrafts market Pisac are very important for national and international tourism, however, referring to the quality silverware and textileria is low. 2. The level of influence is reflected in the dissatisfaction of tourists, when purchasing a product without added value or low quality traditional market of Pisac. THEORETICAL FRAMEWORK • Theory of tourism demand • Theory of supply.• Theory of tourism. INVESTIGATION METHODOLOGY • TYPE OF RESEARCH. Descriptive • LEVELS OF RESEARCH. Theoretical Middle Level • RESEARCH DESIGN. Prospective SURVEY RESULTS Virtually all the tourists take some memory (handicrafts) of your visit to this attraction. Which means that the handicrafts market of Pisac, are generating some discomfort in tourists CONCLUSIONS • FIRST as No. 6 graph the 86.52% of those surveyed craftsmen said they could not guarantee that the products are of good quality. • SECOND Typical Pisac craft market has generated great changes. • THIRD according to Figure No. 7 can show that virtually the quality controls for artisanal products do not exist. BIBLIOGRAPHY 1.- BOULLON C. Roberto. Planning of the Tourist Area. Edit. Trillas. Mexico. 1994. p. 32-34 2.- DIAS MOSTO, Jorge. “Dictionary and Handbook of Accounting and Administration“ Edit. Technical Books. Lima - Peru 1980 Page 14..
PROBLEM STATEMENT Tourist activity entails various impacts that benefit and in many cases harmful and what is important is that the benefits are much greater than the losses. Pisac, is currently considered an appeal of great importance, for the Archaeological Park of Pisac and the handicraft market, makes up one of the attractions with great force of attraction in the Sacred Valley of the Incas, for these reasons it is visited hundreds of thousands of tourists a year. RESEARCH OBJECTIVES. GENERAL PURPOSE. Set the quality of handicrafts market of Pisac and tourist satisfaction. SPECIFIC OBJECTIVES. 1. Develop a situational analysis of the importance of handicrafts market of Pisac for tourism, mainly in terms of silverware and tissue. 2. Identify the level of influence of quality value-added handicrafts market of Pisac in tourist satisfaction. RESEARCH ASSUMPTIONS. GENERAL ASSUMPTIONS. The quality of craft products Pisac market is low relative to the level of tourist satisfaction. OPERATING ASSUMPTIONS. 1. The handicrafts market Pisac are very important for national and international tourism, however, referring to the quality silverware and textileria is low. 2. The level of influence is reflected in the dissatisfaction of tourists, when purchasing a product without added value or low quality traditional market of Pisac. THEORETICAL FRAMEWORK • Theory of tourism demand • Theory of supply.• Theory of tourism. INVESTIGATION METHODOLOGY • TYPE OF RESEARCH. Descriptive • LEVELS OF RESEARCH. Theoretical Middle Level • RESEARCH DESIGN. Prospective SURVEY RESULTS Virtually all the tourists take some memory (handicrafts) of your visit to this attraction. Which means that the handicrafts market of Pisac, are generating some discomfort in tourists CONCLUSIONS • FIRST as No. 6 graph the 86.52% of those surveyed craftsmen said they could not guarantee that the products are of good quality. • SECOND Typical Pisac craft market has generated great changes. • THIRD according to Figure No. 7 can show that virtually the quality controls for artisanal products do not exist. BIBLIOGRAPHY 1.- BOULLON C. Roberto. Planning of the Tourist Area. Edit. Trillas. Mexico. 1994. p. 32-34 2.- DIAS MOSTO, Jorge. “Dictionary and Handbook of Accounting and Administration“ Edit. Technical Books. Lima - Peru 1980 Page 14..
Link to repository: https://hdl.handle.net/20.500.12557/2335
Discipline: Turismo
Grade or title grantor: Universidad Andina del Cusco. Facultad de Ciencias y Humanidades
Grade or title: Licenciado en Turismo
Register date: 5-Apr-2019
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