Bibliographic citations
Céspedes, K., Zamudio, K., Ruidias, B., Vásquez, M. (2024). Modelo ProLab: Pulhaya, un licor que impulsa el desarrollo sostenible para mejorar la calidad de vida de los pequeños agricultores de la provincia de Huaral [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/28548
Céspedes, K., Zamudio, K., Ruidias, B., Vásquez, M. Modelo ProLab: Pulhaya, un licor que impulsa el desarrollo sostenible para mejorar la calidad de vida de los pequeños agricultores de la provincia de Huaral []. PE: Pontificia Universidad Católica del Perú; 2024. http://hdl.handle.net/20.500.12404/28548
@mastersthesis{renati/21496,
title = "Modelo ProLab: Pulhaya, un licor que impulsa el desarrollo sostenible para mejorar la calidad de vida de los pequeños agricultores de la provincia de Huaral",
author = "Vásquez Carhuamaca, Martín",
publisher = "Pontificia Universidad Católica del Perú",
year = "2024"
}
This work emerges as a response to the identified social problem: the lack of connection between small farmers and the market, resulting in economic inequality within the agricultural community of small farmers in Huaral. In this context, the Design Thinking methodology was applied to prototype the entire sustainable production chain ecosystem, including Dragon Fruit liqueur. Throughout the design process, presentations of the ecosystem concept were conducted with small Dragon Fruit farmers, confirming the solution's acceptance. Farmers' desirability was supported by positive results obtained during validation, demonstrating their willingness to be part of the sustainable production chain ecosystem as strategic partners. The user, residing in Lima Metropolitana, was researched to define their needs and expectations. Subsequently, the desirability of Dragon Fruit liqueur was validated by users. The acceptance of this product supports the desirability of Dragon Fruit liqueur, as users showed a positive interest in the product through surveys and focus group. The feasibility hypothesis, linked to the marketing plan to generate revenue in the first five years, was supported by Monte Carlo simulations. Additionally, financial viability was also supported by these simulations. Projections indicated a Net Present Value (NPV) exceeding 3 million soles, validating both hypotheses. This finding supports the financial sustainability of the project. The final decision is to proceed with the project implementation, supported by positive findings in the desirability of the product, feasibility, and viability. The execution of the idea is recommended, thereby consolidating a model that promotes sustainable development, generates positive economic and social impact in the involved agricultural communities.
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