Bibliographic citations
Luna, C., Chise, F., Quispe, Á., Ventura, A. (2024). Modelo ProLab: Bio Huevos, propuesta para promover el consumo de huevos orgánicos en la macrorregión Sur [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/28422
Luna, C., Chise, F., Quispe, Á., Ventura, A. Modelo ProLab: Bio Huevos, propuesta para promover el consumo de huevos orgánicos en la macrorregión Sur []. PE: Pontificia Universidad Católica del Perú; 2024. http://hdl.handle.net/20.500.12404/28422
@mastersthesis{renati/20286,
title = "Modelo ProLab: Bio Huevos, propuesta para promover el consumo de huevos orgánicos en la macrorregión Sur",
author = "Ventura Luis, Alex Milton Pierre",
publisher = "Pontificia Universidad Católica del Perú",
year = "2024"
}
The political, economic and health situation in Peru has generated a negative impact regarding access to nutritious food. In this context, the result of the 2021 Global Hunger Index shows a decline even considering the growth of agro-exports and the economic development of some departments. It is important to highlight that the demand for healthy foods is constantly increasing, and a clear example of this is that Peru is positioned as the third country with the highest demand for low-fat and low-calorie products in Latin America, according to the Puratos report in 2021. In particular, in Arequipa and in the south of the country, a growing interest has been observed in the intake of healthy products, especially those of natural origin, such as organic eggs. However, access to this type of products represents a main difficulty for the consumer. In view of this problem, the "Bio Huevos" business proposal acquires a socially relevant character by contributing to the promotion of healthy eating, in line with SDG 2. This venture is part of a rising market, guaranteeing access to organic eggs enriched with Omega 3 through a standardized production process and a marketing strategy that includes both physical establishments and virtual platforms, effectively approaching the consumer. In the analysis for financial sustainability, it is estimated that the project requires an investment of 770,596.00 soles and 5 years to obtain an NPV of 3'632,661.50 soles. Likewise, the WACC is 13.04% and the IRRm is 60% confirming the financial viability of the project. Likewise, for social profitability, a VANS of 2'979,546.00 soles is estimated.
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