Bibliographic citations
Mogrovejo, C., Camere, R., Guadalupe, C., Lamadrid, V. (2024). Business Consulting para Promeing Contratistas Generales S.A.C. [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/29350
Mogrovejo, C., Camere, R., Guadalupe, C., Lamadrid, V. Business Consulting para Promeing Contratistas Generales S.A.C. []. PE: Pontificia Universidad Católica del Perú; 2024. http://hdl.handle.net/20.500.12404/29350
@mastersthesis{renati/2001088,
title = "Business Consulting para Promeing Contratistas Generales S.A.C.",
author = "Lamadrid Mendoza, Víctor Hugo",
publisher = "Pontificia Universidad Católica del Perú",
year = "2024"
}
This thesis presents a comprehensive analysis of the business operations of Promeing Contratistas Generales S.A.C., a leading provider of construction services in the agricultural sector of Northern Peru. The study aims to identify key issues affecting the company's performance and propose strategic solutions to improve its operational efficiency and competitive advantage. The research begins with a detailed examination of the company's background, including its mission, vision, values, and current business model. This is followed by an in-depth industry analysis, highlighting economic contributions and specific features of the construction sector. The company's external and internal contexts are examined using various analytical tools, such as the Four Forces Framework and SWOT analysis, to identify opportunities and threats, as well as strengths and weaknesses. Key issues identified include information breach incidents, a reduction in the customer base over the past three years, and an increase in sales costs. These issues are prioritized and root causes are analyzed using Pareto and Ishikawa diagrams. Based on the findings, several alternative solutions are proposed and evaluated. All of the above leads to recommending a comprehensive implementation plan. The proposed solutions focus on improving risk management, improving budget control, and using specialized software for cost and project management. For this purpose, an investment of S/ 71,195.00 has been estimated, from which a NPV of S/ 183,904.94 and an IRR of 14.25% are expected to be obtained in a 12-month investment recovery period. In addition, strategies are suggested to expand the customer base by exploring a better value proposition, increasing digital channels, and specialized sales personnel. The implementation plan includes a detailed schedule, budget, and key success factors such as leadership capacity, resource management, and continuous monitoring. The expected results include greater operational efficiency, an increase in customer satisfaction, and significant financial benefits. This will contribute to the sustainable growth of Promeing Contratistas Generales S.A.C. This thesis contributes to the field of business consulting by providing a practical case study of strategic planning and problem solving in the construction industry, offering valuable insights and methodologies applicable to similar business contexts.
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