Bibliographic citations
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Gil, B., Rodríguez, E. (2023). Estudio de mercado del negocio de Pet Shop en la ciudad de Iquitos, año 2022 [Tesis, Universidad Científica del Perú]. http://hdl.handle.net/20.500.14503/2727
Gil, B., Rodríguez, E. Estudio de mercado del negocio de Pet Shop en la ciudad de Iquitos, año 2022 [Tesis]. PE: Universidad Científica del Perú; 2023. http://hdl.handle.net/20.500.14503/2727
@misc{renati/197563,
title = "Estudio de mercado del negocio de Pet Shop en la ciudad de Iquitos, año 2022",
author = "Rodríguez Tapullima, Eglinton",
publisher = "Universidad Científica del Perú",
year = "2023"
}
Title: Estudio de mercado del negocio de Pet Shop en la ciudad de Iquitos, año 2022
Authors(s): Gil Nuñez, Bertha Maricielo; Rodríguez Tapullima, Eglinton
Advisor(s): Reátegui Meza, Marco Antonio
Keywords: Pet Shop; Mascotas; Estudio de mercado; Pet Shop; Pets; Market study
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 10-Nov-2023
Institution: Universidad Científica del Perú
Abstract: La presente investigación tiene como objetivo determinar la factibilidad de mercado para el negocio de Pet Shop en la ciudad de Iquitos, además de señalar la oferta y la demanda del negocio.
Su metodología fue descriptiva, transversal, no experimental; teniendo dos poblaciones, los negocios de petshop de la ciudad y sus clientes, con muestra representativa de 15 de negocios y 384 clientes.
Se concluye que la mayoría de Pet Shop se encuentran concentrados en los alrededores de la cuadra 4 y 5 de la calle Abtao, y la 11 y 12 de la Av. Grau. Todos ellos de fácil acceso y además, algunos cuentan con veterinaria, hospitalización, peluquería y spa. En cuanto a los clientes el 35.7% tienen edades que oscilan entre los 26 y 35 años, quienes un 51% compra a menudo, y el 62.3% sostiene que su experiencia en estos lugares es buena. El 92.3% han manifestado que les gustaría mayor cantidad de tiendas y que estas se complementen con spa y veterinaria para el cuidado de las mascotas.
The objective of this investigation is to determine the market feasibility for the Pet Shop business in the city of Iquitos, in addition to indicating the supply and demand of the business. Its methodology was descriptive, cross-sectional, non-experimental; having two towns to explore, the petshop businesses in the city and their customers, with a representative sample of 15 businesses in the field and 384 customers. It is concluded that most of the Pet Shop are concentrated in the surroundings of the 4 and 5 block of Abtao street, and the 11 and 12 of Av. Grau. All of them easily accessible and, in addition, some have a veterinary, hospitalization, hairdresser and spa. Regarding customers, 35.7% are between the ages of 26 and 35, who 51% buy often, and 62.3% say that their experience in these places is good. 92.3% have stated that they would like more stores and that these are complemented with spas and veterinary care for pets.
The objective of this investigation is to determine the market feasibility for the Pet Shop business in the city of Iquitos, in addition to indicating the supply and demand of the business. Its methodology was descriptive, cross-sectional, non-experimental; having two towns to explore, the petshop businesses in the city and their customers, with a representative sample of 15 businesses in the field and 384 customers. It is concluded that most of the Pet Shop are concentrated in the surroundings of the 4 and 5 block of Abtao street, and the 11 and 12 of Av. Grau. All of them easily accessible and, in addition, some have a veterinary, hospitalization, hairdresser and spa. Regarding customers, 35.7% are between the ages of 26 and 35, who 51% buy often, and 62.3% say that their experience in these places is good. 92.3% have stated that they would like more stores and that these are complemented with spas and veterinary care for pets.
Link to repository: http://hdl.handle.net/20.500.14503/2727
Discipline: Administración de Empresas
Grade or title grantor: Universidad Científica del Perú. Facultad de Negocios
Grade or title: Licenciado en Administración de Empresas
Juror: Goicochea Espino, Julio Oswaldo; Ramírez Paredes, Rosario Adilia; Tafur Veintemilla, George Daniel
Register date: 12-Feb-2024
This item is licensed under a Creative Commons License