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Valdivia, S., (2022). Estudio de mercado sobre la comercialización del cemento en la ciudad de Iquitos, 2021 [Tesis, Universidad Científica del Perú]. http://hdl.handle.net/20.500.14503/2242
Valdivia, S., Estudio de mercado sobre la comercialización del cemento en la ciudad de Iquitos, 2021 [Tesis]. PE: Universidad Científica del Perú; 2022. http://hdl.handle.net/20.500.14503/2242
@misc{renati/195495,
title = "Estudio de mercado sobre la comercialización del cemento en la ciudad de Iquitos, 2021",
author = "Valdivia Del Águila, Sebastián",
publisher = "Universidad Científica del Perú",
year = "2022"
}
Title: Estudio de mercado sobre la comercialización del cemento en la ciudad de Iquitos, 2021
Authors(s): Valdivia Del Águila, Sebastián
Advisor(s): Reátegui Meza, Marco Antonio
Keywords: Cemento; Estudio de mercado; Competitividad; Promoción; Cement; Market study; Competitiveness; Promotion
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 22-Jul-2022
Institution: Universidad Científica del Perú
Abstract: La presente investigación tiene por objetivo hacer un estudio de mercado respecto a la comercialización del cemento en Iquitos, a su vez; identificar cuáles son las marcas que prefieren los clientes, el tipo de promoción que se utiliza para su difusión, la variabilidad de los precios y la competitividad entre los comerciantes.
El estudio se hizo de tipo mixto, cuantitativo y cualitativo; de tal manera que se recogió la opinión de un empresario comerciante de cemento, así como se aplicó una encuesta a los clientes del local. La muestra seleccionada fue de 32 clientes de Distribuidora Santa Inés EIRL.
Se concluye que, existe fuerte demanda del cemento en la ciudad y región, producto de las diversas obras que se ejecutan en el sector construcción, a su vez; en los últimos años el precio del cemento ha sufrido gran variabilidad en sus precios, oscilando entre los 22 y 30 soles por saco. La promoción del producto se hace tanto a nivel particular del distribuidor y del nivel corporativo que viene de la casa matriz; siendo los medios más utilizados la presencia de anfitrionas y bechmarketing de la competencia.
The objective of this research is to carry out a market study regarding the commercialization of cement in Iquitos, in turn; identify which are the brands that customers prefer, the type of promotion that is used for its dissemination, the variability of prices and the competitiveness among merchants. The study was made of a mixed, quantitative and qualitative type; in such a way that the opinion of a cement merchant was collected, as well as a survey of local customers. The selected sample was 32 clients of Distribuidora Santa Inés EIRL. It is concluded that there is a strong demand for cement in the city and region as a result of the various works that are carried out in the construction sector, in turn; in recent years the price of cement has suffered great variability in its prices, oscillating between 22 and 30 soles per bag. The promotion of the product is done both at the individual level of the distributor and at the corporate level, the most used means being the presence of hostesses and bechmarketing of the competition.
The objective of this research is to carry out a market study regarding the commercialization of cement in Iquitos, in turn; identify which are the brands that customers prefer, the type of promotion that is used for its dissemination, the variability of prices and the competitiveness among merchants. The study was made of a mixed, quantitative and qualitative type; in such a way that the opinion of a cement merchant was collected, as well as a survey of local customers. The selected sample was 32 clients of Distribuidora Santa Inés EIRL. It is concluded that there is a strong demand for cement in the city and region as a result of the various works that are carried out in the construction sector, in turn; in recent years the price of cement has suffered great variability in its prices, oscillating between 22 and 30 soles per bag. The promotion of the product is done both at the individual level of the distributor and at the corporate level, the most used means being the presence of hostesses and bechmarketing of the competition.
Link to repository: http://hdl.handle.net/20.500.14503/2242
Discipline: Administración de Empresas
Grade or title grantor: Universidad Científica del Perú. Facultad de Negocios
Grade or title: Licenciado en Administración de Empresas
Juror: Calderón Ferreira, Salvador; Rodriquez Mori, Werner Antonio; Fernández Arica, Gilberto
Register date: 20-Feb-2023
This item is licensed under a Creative Commons License