Bibliographic citations
Lozano, M., Arana, G. (2021). Plan de negocio producción, transformación y comercialización de productos derivados de cacao – marca choco huayo, año 2021 [Trabajo de suficiencia profesional, Universidad Científica del Perú]. http://hdl.handle.net/20.500.14503/1745
Lozano, M., Arana, G. Plan de negocio producción, transformación y comercialización de productos derivados de cacao – marca choco huayo, año 2021 [Trabajo de suficiencia profesional]. PE: Universidad Científica del Perú; 2021. http://hdl.handle.net/20.500.14503/1745
@misc{renati/193749,
title = "Plan de negocio producción, transformación y comercialización de productos derivados de cacao – marca choco huayo, año 2021",
author = "Arana Rey Sanchez, Gian Kevin",
publisher = "Universidad Científica del Perú",
year = "2021"
}
The potential of the market of a region of the Amazon for the start-up of a business dedicated to the production, transformation and commercialization of a food product is studied. The market study indicates a growing demand of the domestic market, especially oriented to the export of cocoa beans and the start of the processed product. Competition from countries is highly concentrated in a few countries, and in distribution channels there is a dominance of European companies. The technical study indicates the presence of suppliers in the national market of inputs for production, availability of land complying with environmental standards, logistical means of river transport. The organizational study corresponds to the creation of a small company, with jobs that perform various functions to reduce personnel costs. The economic and financial study presents small operating margins, of medium rotation, which requires initial liquidity.
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