Citas bibligráficas
Tuesta, J., (2020). Estudio de las estrategias empresariales de venta que perciben los clientes de los servicentros minoristas de combustibles líquidos, en la ciudad de Iquitos, año 2017 [Tesis, Universidad Científica del Perú]. http://hdl.handle.net/20.500.14503/1264
Tuesta, J., Estudio de las estrategias empresariales de venta que perciben los clientes de los servicentros minoristas de combustibles líquidos, en la ciudad de Iquitos, año 2017 [Tesis]. PE: Universidad Científica del Perú; 2020. http://hdl.handle.net/20.500.14503/1264
@misc{renati/192788,
title = "Estudio de las estrategias empresariales de venta que perciben los clientes de los servicentros minoristas de combustibles líquidos, en la ciudad de Iquitos, año 2017",
author = "Tuesta Talexi, Jeniffer Pamela",
publisher = "Universidad Científica del Perú",
year = "2020"
}
The general problem, what are the business sales strategies perceived by customers of the retail liquid fuel service centers in the city of Iquitos, year 2017? The specific objectives are: describe the importance of sales price strategies, location and attention in the sale. The methodology comprised a population of users, who have made purchases at fuel points of sale in the 4 districts of the city of Iquitos, a sample of 386 people. The study concludes that 37.56% have a certain interest in the sale price. And 17.36% express in confirming the variable price. 45.59% have changed the type of gasoline they bought influenced by the price. Regarding the location of the establishment, the population is interested in the place where it is located by 50.42%. Based on the perception of the importance of service in the sale of service centers, 44.30% think that service time is important.
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