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Urbina, A., (2024). Análisis de la marca Perú y el impacto en los turistas que arriban al distrito del Cusco, 2023 [Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/6641
Urbina, A., Análisis de la marca Perú y el impacto en los turistas que arriban al distrito del Cusco, 2023 []. PE: Universidad Andina del Cusco; 2024. https://hdl.handle.net/20.500.12557/6641
@misc{renati/18726,
title = "Análisis de la marca Perú y el impacto en los turistas que arriban al distrito del Cusco, 2023",
author = "Urbina Chuyacama, Alejandra Carmen",
publisher = "Universidad Andina del Cusco",
year = "2024"
}
Title: Análisis de la marca Perú y el impacto en los turistas que arriban al distrito del Cusco, 2023
Authors(s): Urbina Chuyacama, Alejandra Carmen
Advisor(s): Fuentes Monge, Leone
Keywords: Marca Perú; Impacto; Producto - Servicio
OCDE field: https://purl.org/pe-repo/ocde/ford#5.09.00
Issue Date: 14-Mar-2024
Institution: Universidad Andina del Cusco
Abstract: El presente trabajo de investigación titulado “Análisis de la Marca Perú y el Impacto en
los turistas que arriban al distrito del Cusco, 2023”, se nota que no tiene el respaldo del
estado peruano y de las entidades que representan la Marca Perú, el impacto que ha
causado en los turistas es débil de conocimiento. El objetivo principal es analizar sobre
el conocimiento, identidad de la Marca Perú y el impacto de los turistas al momento de
arribar a la ciudad del Cusco. La metodología de estudio es descriptivo con dos variables,
con enfoque cuantitativo, de diseño no experimental, teniendo una población muestral
promedio constituida por 100 pobladores a quienes se les aplico encuestas y mediante el
cuestionario, obteniendo como conclusión que el nivel de relación de conocimiento de la
Marca Perú es de 46% por lo cual no se está haciendo una máxima difusión a nivel
nacional e internacional, mientras que el Impacto con los turistas fue del 50% ya que la
mayoría eran peruanos, así mismo se pudo identificar que el 56% de nuestros productos
es bueno debido a la buena calidad que s eles ofrece a los turistas y el 65% de los servicio
dio como resultado malo, debido a que las empresas no saben resolver los problemas que
presentan algunos turistas.
The present research work titled "Analysis of the Peru Brand and its Impact on tourists arriving in the district of Cusco, 2023", is noted to lack the support of the Peruvian state and the entities representing the Peru Brand. The impact it has caused on tourists is weak in terms of awareness. The main objective is to analyze the awareness, identity of the Peru Brand, and the impact on tourists upon arriving in the city of Cusco. The study methodology is descriptive with two variables, with a quantitative approach, non- experimental design, having an average sample population consisting of 100 residents who were surveyed through a questionnaire. The conclusion obtained is that the level of awareness of the Peru Brand is 46%, indicating that maximum dissemination is not being achieved nationally and internationally. Meanwhile, the impact with tourists was 50%, as the majority were Peruvian. It was also identified that 56% of our products are good due to the high quality offered to tourists, while 65% of services resulted in poor quality due to companies' inability to resolve problems encountered by some tourists.
The present research work titled "Analysis of the Peru Brand and its Impact on tourists arriving in the district of Cusco, 2023", is noted to lack the support of the Peruvian state and the entities representing the Peru Brand. The impact it has caused on tourists is weak in terms of awareness. The main objective is to analyze the awareness, identity of the Peru Brand, and the impact on tourists upon arriving in the city of Cusco. The study methodology is descriptive with two variables, with a quantitative approach, non- experimental design, having an average sample population consisting of 100 residents who were surveyed through a questionnaire. The conclusion obtained is that the level of awareness of the Peru Brand is 46%, indicating that maximum dissemination is not being achieved nationally and internationally. Meanwhile, the impact with tourists was 50%, as the majority were Peruvian. It was also identified that 56% of our products are good due to the high quality offered to tourists, while 65% of services resulted in poor quality due to companies' inability to resolve problems encountered by some tourists.
Link to repository: https://hdl.handle.net/20.500.12557/6641
Discipline: Turismo
Grade or title grantor: Universidad Andina del Cusco. Facultad de Ciencias y Humanidades
Grade or title: Licenciada en Turismo
Juror: Valderrama Vizcarra, Frine; Concha Rivera, Joe Néstor; Carpio Sánchez, Marco Fernando; Calderon Mendoza, Roxana Eliet
Register date: 16-Jul-2024
This item is licensed under a Creative Commons License