Bibliographic citations
Ramos, A., (2020). Campaña integral de comunicación para la asociación Vale un Perú: Yo no envidio. Unidos podemos con todo [Trabajo de suficiencia profesional, Universidad de Lima]. https://hdl.handle.net/20.500.12724/12182
Ramos, A., Campaña integral de comunicación para la asociación Vale un Perú: Yo no envidio. Unidos podemos con todo [Trabajo de suficiencia profesional]. PE: Universidad de Lima; 2020. https://hdl.handle.net/20.500.12724/12182
@misc{renati/1830297,
title = "Campaña integral de comunicación para la asociación Vale un Perú: Yo no envidio. Unidos podemos con todo",
author = "Ramos Carpio, Augusto Carlos",
publisher = "Universidad de Lima",
year = "2020"
}
This work aims to execute a communication campaign for the non-profit association called “Vale un Perú”, an NGO that aims to work on raising awareness to form a society that accepts its peers by practicing the value of tolerance, respect mutual and recognizing its importance as it constitutes a condition of the exercise of the construction of citizenship that is the basis of Democracy in Peru. On this occasion, a campaign will be developed against a feeling: envy. It will target a sector of the population: young people living in urban areas whose ages range between 13 and 20 years, motivating them to change their behavior and communicating the benefits that are achieved. in the personal sphere and for society in general. For this reason, we are based on the INSIGHT that Peruvians who do not envy, do not suffer build a great homeland for everyone.
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