Bibliographic citations
Fernandez, W., Teixeira, V. (2023). Estudio de prefactibilidad para la instalación de una planta de producción de crema hidratante a base de aloe vera (Aloe barbadensis miller) [Universidad de Lima]. https://hdl.handle.net/20.500.12724/19706
Fernandez, W., Teixeira, V. Estudio de prefactibilidad para la instalación de una planta de producción de crema hidratante a base de aloe vera (Aloe barbadensis miller) []. PE: Universidad de Lima; 2023. https://hdl.handle.net/20.500.12724/19706
@misc{renati/1830272,
title = "Estudio de prefactibilidad para la instalación de una planta de producción de crema hidratante a base de aloe vera (Aloe barbadensis miller)",
author = "Teixeira Torterolo, Valeria",
publisher = "Universidad de Lima",
year = "2023"
}
The present work is a pre-feasibility study for the installation of an aloe vera-based moisturizing cream production plant in the district of Lurín in Lima, Peru. The skin is the organ of the human being that is most exposed to the sun, pollution, humidity, so it is important to maintain constant care of it, especially if it is with natural products that favor both the client and the environment, to decide Based on which natural component this product was going to be made, all the properties that aloe vera gave the skin were taken into account and how beneficial it was for spots, scars among others. The main objective of the research is to determine the technical, economic, financial, social and market feasibility for the installation for the installation of a plant producing moisturizing cream based on aloe vera. The raw material is aloe leaves, which are supplied by a wholesale supplier, then go through a cleaning and quality control process as well as the other supplies. The final product is a glass bottle with 100 ml of facial moisturizer, this bottle will have the achievement, the brand, the name, the ingredients and the precautions attached to a sticker. The product is aimed at people of socioeconomic level A and B of Metropolitan Lima. A market study was carried out in which information was obtained regarding the characteristics that people take into account when buying a product, purchase intensity, price, etc. From this survey, the correction factor, purchase intensity, purchase intention was determined and with this a more segmented target market is obtained. This project of natural moisturizers is quite attractive to the market, since the products that are eco-friendly and natural are currently highly demanded, because people are aware that the less chemicals a product has, the better it is. For the development of this project, after making the necessary calculations, an investment of S/ 457 973,24 is estimated, which is made up of fixed and intangible assets and working capital.
This item is licensed under a Creative Commons License