Bibliographic citations
Carazas, J., (2023). Estrategias de marketing educativo y la captación de clientes potenciales en el Colegio Divino Maestro del distrito de Cusco - 2021. [Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/5865
Carazas, J., Estrategias de marketing educativo y la captación de clientes potenciales en el Colegio Divino Maestro del distrito de Cusco - 2021. []. PE: Universidad Andina del Cusco; 2023. https://hdl.handle.net/20.500.12557/5865
@misc{renati/18247,
title = "Estrategias de marketing educativo y la captación de clientes potenciales en el Colegio Divino Maestro del distrito de Cusco - 2021.",
author = "Carazas Morveli, Jhossep Kelvin",
publisher = "Universidad Andina del Cusco",
year = "2023"
}
The present investigation entitled "Educational Marketing Strategies and the Capture of Potential Clients in the Colegio Divino Maestro of the District of Cusco - 2021" has as main objective to determine the level of influence of educational marketing strategies in the capture of potential clients in the Colegio Divino Maestro of the district of Cusco - 2021. The methodology used in this research is of an applied type, correlational level, scientific method, quantitative approach and non-experimental design. For the collection of information, the survey technique was used, and as an instrument a questionnaire applied to a population and sample made up of 88 parents was used. The results obtained indicate that the educational marketing strategies variable has achieved an acceptable level (Good), represented by 41%. In addition, the customer acquisition variable has obtained a satisfactory (good) level, represented by 39%. However, it is important to note that none of these levels exceeds the 50% threshold, which implies that there is still room for improvement in both aspects. It is concluded that educational marketing strategies significantly influence the acquisition of potential clients in the Divino Maestro school in the district of Cusco - 2021, with a significance of 0.000 and a Spearman correlation coefficient of 0.665, which indicates a positive relationship and high among the variables studied.
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