Bibliographic citations
Espejo, (2024). Plan estratégico para el crecimiento sostenido de una empresa de fabricación de ventiladores industriales [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/673854
Espejo, Plan estratégico para el crecimiento sostenido de una empresa de fabricación de ventiladores industriales [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/673854
@mastersthesis{renati/1803548,
title = "Plan estratégico para el crecimiento sostenido de una empresa de fabricación de ventiladores industriales",
author = "Espejo Alegre Julio Eduardo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
This thesis develops a strategic plan for a metalworking company whose main problem is that it is not growing in turnover according to the market potential, with low profitability that does not allow for further growth. That is why it is proposed to implement a strategic plan for its sustained growth over time, for this an internal and external evaluation is carried out, using matrices as support tools that will help determine the strategies to follow and what is its competitive advantage. The objectives and monitoring points are defined, and the economic viability of the investment to be made is checked within a period of 3 years.
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