Bibliographic citations
Guzman, K., Márquez, G. (2024). Propuesta de un plan estratégico para relanzamiento de Olympo Gym E.I.R.L [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/671846
Guzman, K., Márquez, G. Propuesta de un plan estratégico para relanzamiento de Olympo Gym E.I.R.L [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/671846
@misc{renati/1802343,
title = "Propuesta de un plan estratégico para relanzamiento de Olympo Gym E.I.R.L",
author = "Márquez Bustamante, Guillermo Emmanuel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The objective of this research work is to propose a strategic plan for the relaunch of the company Olympo Gym E.I.R.L. which belongs to the fitness industry. To do this, the company and the problematic situation are presented based on the context of the company and a diagnosis is made of the functional area in which it operates. Likewise, the alternatives for this problem are identified according to the theoretical framework, the relevance of the situation is justified according to the functional areas involved. Finally, the alternatives chosen are explained according to their comparative analysis through a justification of their viability and the relevant discussion. In the investigation, it is concluded that the strategic plan is essential for the company to restart its operations successfully in the market.
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